Top 4 Types of SEO You MUST Apply on Your Website

SEO is one of the key ingredients of digital marketing, where businesses use content as a medium to promote their brands and products. It serves two purposes – providing relevant information to users on different subjects and promoting the brand, which can lead to future sales. 

Hence, it has become a relevant and significant aspect of the marketing field. However, with every category, there are sub-categories. Similarly, there are different types of SEO, which helps us to get a broader understanding of SEO and its functionality. 

Today I will lecture you on different types of SEO and its relevance in the digital business world. 

Let’s roll our sleeves and begin learning. 

Types Of SEO

As discussed earlier, there are different types of SEO, and each sub-category adds more feathers to the broader category of SEO. And with this multi-functionality, you can generate quality leads and organic traffic on your website. 

Hence, here are 4 types of SEO in Singapore you should know about if you are a rookie in the digital marketing section.

On-Page SEO Optimization 

This is one that every SEO writer is familiar with, where they have to optimize the content they just wrote. It organically puts the keyword, anchor text, and anchor link within your long text. 

Additionally, there are – 

• Meta Description: It is where you give an overview of the content within limited, which helps search engines analyze the text. 
• Title: Your article should possess H1, H2, and H3 with the inclusion of the main keyword.
• Images: Optimize your photos with proper tags and titles, which will help you rank your page.
• Internal linking: It is a key factor in SEO, which keeps the users on your website and allows you to generate future leads. Therefore, you can use words like click here or normal text to direct the user to get deep into the website. 
• Content: The most significant where you provide high-quality and relevant information to users on the subject matter. Further, the content should be grammatically correct and easy to read. 

Off-Page SEO Optimization 

It is another feather that makes SEO a relevant and complicated affair in digital marketing. It is the work that is done externally which informs Google about the trustability and credibility of the website. 

For this, you need to generate – 

• Backlink: you can increase the website’s authority with a high-quality website link. 
• Online Reviews: Adding online reviews on your Google business profile, helps you rank your website and increase your relevancy in the search engines. 
• Brand Signals: This is crucial when you need brand awareness in social media. Therefore, when people type the brand name in the search box, it will increase the website’s authenticity. 

Local SEO

Local SEO is crucial for local shops, as it helps them to rank their business in the search engine. It caters to organizing the pages on the national and regional levels. Therefore, when the type of cafes in Singapore City, you will find local eateries in your search results. 

Therefore, the localization of shops is important to allow local businesses to thrive properly on the regional front.    

Local SEO tactics include – 

• Putting the shop’s name, address, and phone number on every website page will help the search engine rank the page. 
• Ensuring that NAP is accurate in local directories, business listings, and social media profiles 
• Lastly, it would help if you upgraded your Google Business Profile from time-to-time, to ensure that your shop gets featured in the search result. 

Technical SEO 

Technical SEO is key when it comes to the optimization of pages. It includes crawling, indexing, rendering, and website architecture, which is important to rank the page and increase the website’s speed. 

Most of the technical SEO is covered during the website building, which allows users to have a greater user experience. This later increases the website’s traffic and helps the businesses rank in the search engine results. 

It includes – 

• Increase your page speed. 
• Fix site errors 
• Ensuring that the website is mobile-friendly 
• Create a site map. 
• Avoid duplicity of content.

With these things, you can easily optimize your page SEO, gain organic traffic, and generate future leads and sales. 

SEO Is Like The Game Of Chess 

As the title suggests, SEO is like a game of chess, where one move can change the outcome of the business. Therefore, follow the four types to generate traffic, sales, and profit.