Upcoming iPhone 17 Launch Might Change the Smartphone Game

Apple is currently preparing for the launch of the iPhone 17 lineup in early September, with leaks suggesting a launch between September 8th and 10th. The iPhone 17 series is expected to debut with four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The latest iPhone Air variant will replace the ‘Plus’ model, debuting as the slimmest iPhone yet. The Pro models will continue to feature superior imaging capabilities and high-end performance metrics.

While still two months away, leaks and rumours have already given us glimpses of what the iPhone 17 series will bring to the table. If rumours are to be believed, the iPhone 17 series will unveil some of the most potent upgrades in camera, performance, and design we have seen in a while, changing the smartphone game for good.

If you want to tap into this new era of smartphone excellence with the upcoming iPhone 17 series, you can do so on a budget by shopping on the Bajaj Finserv EMI Network on Easy EMIs.

iPhone 17 features that might rewrite the smartphone game

Debut of the slimmest flagship

When we think of flagships, a slim profile is seldom what comes to mind. However, Apple is ready to change that mindset. The brand is gearing up to redefine the slim flagship segment with the launch of the iPhone 17 Air model.

Touted as the slimmest and lightest iPhone yet, the ‘Air’ variant is expected to feature a 5.5 mm slim body and weigh just 145 grams. This makes it 2 mm slimmer than the iPhone 16 Pro variant and 25 grams lighter than the iPhone 16 base variant!

Next-gen Apple processor

The latest iPhone series is poised to disrupt performance benchmarks with Apple’s all-new A19 chipset. The top-tier iPhone 17 Pro and Pro Max variants will likely debut with the improved A19 Pro chip.

This chipset is designed to offer significant performance improvements, as well as enhanced AI capabilities, including real-time translations, voice recognition, and intelligent photo editing features. With the launch of the latest iPhones, we can expect the beginning of a new era in integrated AI features, along with new benchmarks in multitasking.

Periscope telephoto and AI photography

Apple is expected to offer improved camera capabilities with the upcoming iPhone 17 series devices. All the latest iPhone 17 models are expected to debut with a new 24MP selfie camera, which is double the resolution of the iPhone 16 series. This means better low-light selfies with sharper details. The iPhone 17 Pro will also flaunt an upgraded camera system, with a 48MP main sensor for better low-light performance. It will also feature a 48MP pericope telephoto lens with up to 10x optical zoom to change the portrait game.

The 17 Pro Max may feature a triple 48MP camera setup, making it the first iPhone to incorporate 48MP cameras on a single module. Additionally, the iPhone 17 models will come with AI-powered photography features, including Smart HDR 6 and an enhanced Night Mode. Apple may also introduce 8K video recording on the iPhone 17 Pro Max variant, which will prove to be a game-changer for content creators across the board.

120Hz ProMotion display

According to rumours and leaks, Apple is expected to introduce a 120Hz screen with all the iPhone 17 models. Until now, this enhanced refresh rate feature has been reserved for iPhone Pro models. If this happens, the existing ProMotion tech will make scrolling and animations smoother even on the base models.

Coming to the specifics, the 17 Air is likely to debut with a 6.6-inch screen, while the base model and the Pro variant are expected to get a 6.3-inch display (from the typical 6.1-inch option for the former). The Pro Max variant will likely retain its 6.9-inch display.

New design philosophy

As per the reports, Apple is expected to unveil a new design for the iPhone 17 and 17 Pro models, introducing a fresh design philosophy to its flagship devices. Leaks suggest that the latest iPhone models could feature a rectangular camera module that’s horizontal, much like the one on the Google Pixel 9 Pro. This would mean a major departure from Apple’s existing design blueprint.

Additionally, Apple is expected to swap the usual titanium frames for aluminium ones in three out of four iPhone 17 models to reduce their carbon footprint. This switch aligns with the company’s 2030 carbon neutrality goals and is likely to also improve heat management. The iPhone 17 Air is expected to debut with a titanium-aluminium alloy frame. This will mark a significant change in design philosophy, especially since Apple replaced stainless steel frames with titanium ones for all iPhone 15 and later models.

Battery and charging improvements

Battery life and charging speeds have always been a problem for iPhone users. The latest iPhones, however, are expected to change that. According to the latest rumours, the iPhone 17 Pro Max variant could cross the 5,000 mAh battery benchmark, offering users longer Netflix binges, endless scrolling freedom, and break-free gaming privileges. Apart from that, a bigger screen on the base model also suggests the possibility of a battery boost.

As per the reports, Apple is expected to introduce the new Qi2.2 wireless charging standard for the iPhone 17 series. Leaks suggest the improvement could result in 50 W wireless charging speed, meaning faster refuelling without the hassle of wires. As for wired charging, Apple may introduce a 35 W fast-charging support, which will be an improvement over the current 20 W fast-charging support.

iPhone 17: Expected price in India

The iPhone 17 series is expected to retain the current pricing model with a few adjustments. The iPhone 17 base model could be priced around Rs. 79,999, much like the current iPhone models. The all-new 17 Air variant may be offered at the ‘Plus’ price point (since Air is replacing Plus) and can cost around Rs. 89,999. However, the iPhone 17 Pro and Pro Max prices are expected to increase slightly due to improvements in their upgraded camera offerings, chipsets, and charging capabilities.

How to buy the iPhone 17 on Easy EMIs

With the iPhone 17 handsets just months away from launch, you must be thinking about cutting down your expenses to save some cash. The good news is, you don’t have to worry about saving funds to finance your purchase. You can easily shop for the latest iPhones in India on Easy EMIs by shopping on the Bajaj Finserv EMI Network. By leveraging an Easy EMI plan to finance your purchase, you can cover the cost of the iPhone 17 in small installments that are spread over a convenient tenure of 3 to 60 months.

All you have to do is visit your nearest Bajaj Finserv partner store after the iPhone 17 devices are launched in India. At the store, you can select the iPhone 17 variant of your preference and choose an Easy EMI plan that suits your budget. You can also check if there are any additional offers available on the models, including cashback rewards and zero down payment perks, to make your purchase even more affordable.

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Adam Regan

Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com