Why Your Current Marketing Strategy Isn't Working and 11 Ways To Fix It | MarkMeets | Celebrity News, Music, Movies, TV, London Film Premieres

Marketing is an ever-changing landscape. It encompasses how you communicate your products and services, how you interact with consumers, and how you build your brand identity.

Making an effective marketing strategy involves creativity and focus. Responding to trends in the market and, most importantly, understanding your audience’s needs and behaviors are crucial to building a strong marketing strategy.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” states Peter Drucker, founder of Drucker Institute.

As you evaluate your marketing strategy, consider how your audience may be responding to your business. Let’s discuss 11 common mistakes in marketing and how you can fix your strategy to better align with the needs of your consumers.

1. Your Brand Identity Isn’t Consistent

Your brand identity is the imagery, color scheme, and language that make up your business’s designs and marketing. Building a brand identity that is consistent across all platforms and advertisements is how you build engagement for your business.

“The key to becoming a well-known and recognizable brand is having a consistent brand identity across platforms,” explains Travis Mydock, DUI and Criminal Defense Attorney at Mydock Law.

Consider building out brand identity guidelines that lay out the basic structures of your identity that remain consistent across platforms. Color schemes, fonts, and language are all important aspects of your brand’s identity.

2. You Don’t Know Your Target Audience

Your target audience is the group of people that are most likely to engage with and buy into your business. They are the ones on the receiving end of your marketing content, and knowing them is the first step to building a strong marketing strategy.

“As a business, it’s imperative that you know the value of your product in your audience’s life,” shares Michael Solcz, Founder of Frizbowl. “You can’t know that without understanding who your audience is.”

Take the time to get to know who your target audience is to better market to them. Where is your audience most engaging with your content? What do they prioritize in their life? Why do they choose your business over competitors?

3. You Haven’t Optimized Your Website for Search Engines

Search engine optimization (SEO) is the practice of optimizing your website to rank high on search engines. This can bring in organic search traffic and create new avenues for consumers to find your business.

“SEO is a really effective marketing tool that is absolutely free,” states Datha Santomieri, Co-Founder and Vice-President of Steadily who is an expert in landlord insurance policies. “Optimizing your website for user-friendliness and discoverability can make a huge difference in organic traffic.”

Some SEO best practices include optimizing your website for short load times, clear page titles and navigation, and highlighting relevant keywords. When your website is SEO-optimized, it is more discoverable online — and often more user-friendly.

4. You Aren’t Making Targeted Ads

Targeted ads are personalized based on a consumer’s online behavior. Targeted advertising can help you add a unique touch to your advertisements that highlights how your business fits the needs of each individual consumer.

“With the over-saturation of the market and the constant intake of advertisements, personalization is key to standing out,” says Roman Peysakhovich, CEO of Cleango who specializes in commercial cleaning services.

Consider creating targeted ads to better engage in the specific and unique needs of each consumer to better stand out among the crowd.

5. You Post Inconsistently

Keeping up with social media can be a daunting but necessary part of marketing. Posting consistently is key to building a sustainable and engaged audience for your business.

“Social media is a really great tool for businesses to connect with a diverse and wide-reaching audience,” explains Anthony Tivnan, President and Co-Founder of Magellan Jets, a company offering on-demand private jet charter flights. “To really capitalize on the opportunity that social media presents, you need to post engaging content consistently.”

Build out a social media strategy with posts planned out in advance so you can keep up with consistent posting across platforms.

6. You Aren’t Partnering With Content Creators

Content creators create personal and curated experiences for their audience. They hold a special space in the digital marketing sphere, as they can be the middle-man between your business and a new audience.

“Content creators are a helpful avenue to reach new audiences,” expresses Lindsay Swaik, VP of Digital at 2XU, who is best known for its wide range of mens compression pants. “An endorsement from a trusted content creator can go a lot further than a generic advertisement.”

Partner with content creators with affiliate marketing, discount codes, and sponsorships to engage more intimately with their audience. The trust consumers have in their favorite creators can be extended to your business with a strong endorsement.

7. You’re Only Using Popular Social Media Platforms

While popular social media platforms like X (formerly Twitter), Instagram, and Facebook are important to any digital marketing strategy, they are not the only avenue for bringing in engagement. Consider using alternative social media platforms to engage with a more niche audience.

“There are corners of the internet that are full of untouched opportunity,” says Shaunak Amin, CEO and Co-Founder of SwagMagic. “Engaging with audiences on less sought-after social media platforms can really make you stand out from the crowd.”

Make your name known all across the digital landscape by posting on alternative social media platforms alongside your regular posting.

8. You Don’t Know Your Consumer Behavior

Consumer behavior is the study of how and why people make purchasing decisions. It is important to look into the behavior of your consumer to understand where your business best fits into their lives.

“The more you understand about your customers, the more accurately you can predict what they want,” states author and business strategist Bernard Marr. “You can also deliver it in the way that is most convenient to them.”

Reviewing information like product popularity, common purchase times, and avenues for engagement can help you build a marketing strategy that predicts the needs of your consumers.

9. You Aren’t Analyzing Performance Data

Performance data on your advertisements and digital content is a treasure trove of valuable information. You can gain crucial insights into the strengths and weaknesses of your marketing strategy by analyzing your content’s performance data.

“A successful marketing strategy is constantly being analyzed and adjusted,” explains Brandon Adcock, Co-Founder and CEO of Nugenix. “It’s a dance with the consumer – understanding their response to the content you’re putting out is absolutely necessary to build a strong strategy.”

Although data analysis may not seem like it belongs in a marketing strategy, it is a necessary step in building a responsive strategy. Make sure to analyze performance data so that you can adjust your marketing strategies according to what is and isn’t being engaged with by your audience.

10. You Aren’t Adjusting Your Strategy for Trends

Trends in marketing and social media are indicators of where a consumer’s attention is at any given moment. Keep on top of trends to create a tailored experience that moves with the interests of the times.

“Social media trends can be a great opportunity for targeted and niche marketing,” expresses Scott Chaverri, CEO of Mito Red Light who offers different red light therapy devices to meet your needs. “If you can catch the wave of a trend, you just might catch on the algorithm, reaching millions of new potential clients.”

Take the time to scroll and research current trends so you can stay on top of the latest marketing strategies. Then, don’t be afraid to post trendy and up-to-date content!

11. You Aren’t Rewarding Loyal Customers

While a large part of marketing is bringing in new audiences to your business, it is nothing without building a foundation of loyal, returning customers. It’s important to engage your pre-existing audience just as much as you are your potential clients.

“It’s common for marketing specialists to focus entirely on bringing in new audiences,” states Saad Alam, CEO and Co-Founder of Hone Health. “Still, you don’t want to leave behind your loyal customers in a rush to bring in fresh faces.”

A successful business has a group of loyal customers from which they can expect consistent and sustainable engagement. Make sure to reward loyal customers with exclusive deals and updates to make them feel valued by your business.

A Tailored Marketing Strategy Encourages Engagement

Marketing is never a fixed or simple practice; however, it is a crucial part of your business strategy. How consumers view your business will decide if they choose you over a competitor.

A well-marketed product is much more likely to sell than the same product left sitting on an e-commerce site without advertising. How can a consumer engage in your business if they don’t know about it?

A tailored and flexible marketing strategy is key to bringing consistent engagement to your business. Consider analyzing consumer data, posting consistently on-trend, and widening your reach to freshen up your marketing strategy.

With a strong marketing strategy, you’re sure to bring in a new audience of loyal customers to your business!