Best Real Estate Investment Markets in Wisconsin

Wisconsin presents several opportunities for real estate investment. Whether you are looking for a market with low prices or one that is growing rapidly, Wisconsin has something to offer.

Here are the best investment markets in the state.

Places in Wisconsin with the Best Rents and Appreciation Rates In Wisconsin

1. Madison

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Madison is a beautiful, bustling city and the capital of Wisconsin – one of America’s best-kept secrets. It is home to the University of Wisconsin and a state government hub.

It’s also a popular destination for tourists, as it offers a variety of cultural and recreational activities. The city’s economy is booming, and it is expanding rapidly.

The median rental price is approx $960. The population of Madison is expected to reach 270,000 by the year 2030.

This growth, combined with the low cost of living and high quality of life, makes Madison a fantastic location to invest in real estate.

If you are looking to invest your hard-earned money and get a profitable return, reach out to Top Realtors in Madison WI.

2. Milwaukee

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The city is a hub for activity, both cultural and economic. It is home to several major corporations, including MillerCoors, Harley-Davidson, and Kimberly-Clark. Milwaukee also has a strong tourism industry, home to several attractions, such as the Milwaukee Art Museum and the Miller Park Zoo.

In 2021 there were over 650 houses that were flipped with a median investing price of $87,500 and a median selling price of $149,900. The population of Milwaukee is anticipated to increase by 5.7% in the next five years. This growth and the city’s diverse economy make Milwaukee an excellent place to invest in real estate.

3. Racine

Racine, located on the south shores of Lake Michigan in Wisconsin, is a beautiful city with much to offer. Racine is the perfect combination of a bustling city and a serene beach town. It’s home to major corporations, including JI Case and Modine Manufacturing, as well as Racine Zoo and North Beach – making it a top tourist destination.

The home inventory in Racine is selling much quicker than last year, and the days spent on the market have decreased by 13%, with a price appreciation of over 16% since last year.

Rent prices on average have also increased by 4%. The population of Racine is expected to grow by 5.4% in the next five years. This growth, combined with the city’s proximity to Milwaukee and Chicago, makes Racine an excellent place to invest in real estate.

4. Waukesha

Waukesha is a city in southeastern Wisconsin, located on the shores of Lake Michigan. It’s home to Prohealth Care and GE Healthcare, as well as several other notable firms.

The city has a strong tourism industry, with several attractions, including the Waukesha County Park System and the Milwaukee Mile.

The Waukesha real estate market is competitive. On average, six offers are made on properties in Waukesha, selling in approximately 43 days.

The typical sale price of a home in Waukesha is $312K, up 4.9% from last year. The average price per square foot in Waukesha was $174 last month, up 7.4% from the previous year. The population of Waukesha is expected to grow by 5.3% in the coming years.

This growth, combined with the city’s proximity to Milwaukee and Chicago, makes Waukesha an excellent place to invest in real estate.

5. Kenosha

Kenosha is a city in southeastern Wisconsin on the shores of Lake Michigan. Some of the biggest businesses in Kenosha include American Motors and Snap-on.

The city has a large tourism industry, with various attractions, including the Dinosaur Discovery Museum and the Kenosha Public Museum.

The Kenosha housing market is very competitive, with many buyers searching for homes. Kenosha homes typically receive four bids and sell in around 40 days. The previous month’s average selling price for a home in Kenosha was $217,847, which is a 3.4% increase from previous prices.

In Kenosha, the average sale price per square foot was $153 last year, up 11.3% from the previous year.

The steady growth of the city is combined with its proximity to Milwaukee and Chicago, making Kenosha an excellent place to invest in real estate.

6. Green Bay

Nestled on the shores of Lake Michigan, Green Bay is a city located in northeastern Wisconsin. Furthermore, it is home to many major corporations such as Schreiber Foods and KI.

Green Bay has a booming tourism industry due largely to its wealth of attractions, such as the Lambeau Field Museum and National Railroad Museum. Green Bay’s population is expected to increase by 4.6% over the next four-five years.

Home prices in Green Bay have increased by 15.4% since last August, with the median price now being $225,000.

The average time it takes to sell a property has decreased from 48 to 44 days. As of this year, 166 homes have been sold, an increase from 159 sales last year. Green Bay’s proximity to Milwaukee and Chicago and its growth make it an excellent investment location.

7. Appleton:

It is located in Outagamie County in northeastern Wisconsin. It is the county seat and largest city in the county. Appleton is a suburb in the Fox Cities that includes Kaukauna, Kimberly, Little Chute, and Menasha. Appleton is home to Lawrence University, a private liberal arts college. The city also has several parks and recreation areas and a thriving downtown area with many shops and restaurants.

Appleton is one of the best real estate investment markets in Wisconsin. Home prices have increased 9.8% in the last year and are predicted to continue to rise. On average, homes sell after just 47 days on the market, making it a great place to invest in real estate.

Appleton is also a great place to live, with plenty of things to do in the city. Appleton is a great choice if you’re looking for a safe and profitable investment.

8. Wauwatosa

This Milwaukee suburb is one of the best places to invest in real estate in the state, thanks to its strong economy and growing population.

Wauwatosa’s economy is anchored by healthcare and education, with major employers like Froedtert Hospital and the Medical College of Wisconsin located in the city. The city is also home to several colleges and universities, including Marquette University and Mount Mary University.

Wauwatosa home values were up 11.2% in August 2022 compared to last year, with a median price of $323K. On average, Wauwatosa homes are marketed after 40 days rather than 45 days last year. In August 2021, 94 houses were sold, down from 109 the previous year.

Home prices are already rising, and they’re expected to continue to increase in the coming years. Wauwatosa is a great place to start your search if you’re looking for a solid investment property.


These are some of Wisconsin’s best places to invest in real estate. These cities have strong economies and growing populations and are predicted to see continued growth in the coming years.

If you’re in the market to start investing and Wisconsin is your desired state, be sure to contact one of the many licensed and experienced Real Estate Agents in Wisconsin to help you.

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Scott Baber
Scott Baber
Senior Managing editor

Manages incoming enquiries and advertising. Based in London and very sporty. Worked news and sports desks in local paper after graduating.


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