What Is The Ideal Duration For A Real Estate Video?

A real estate video is a must because it helps to showcase the prominent feature of the property and shows clients that they get the right deals. However, what is the excellent duration for a real estate video? It’s still a mystery.

When it comes to real estate videos, make sure that you are capturing the right amount of footage to ensure that your audience is engaged. The ideal duration for a real estate video is from 3 to 7 minutes. You need to cover every important detail in this duration. Anything longer than this makes the buyer lose focus. On the other hand, anything shorter than two minutes might not provide enough information for the client to fully understand what makes your property distinguish from the rest. 

So let’s find out the importance of video marketing and the ideal duration for a real estate video.

Why Real Estate Agents Should Use Video Marketing

In today’s digital world, video marketing is more important than ever before. Real estate is no exception. More and more home buyers are beginning their search for a new home online, and video is the best way to give them a true sense of what a property has to offer. A study by the National Association of Realtors (NAR), states that 73% of sellers prefer to work with a real estate agent who markets the property with a video listing.

A well-produced video can showcase a property in its best light, highlighting its most desirable features. Listings that have real estate videos generate 4 times more inquiries than the regular one does. It’s also a great way to attract attention from potential buyers who may not be actively searching for a new home at the moment. 

A well-targeted real estate video marketing campaign can reach a wide audience, generating interest and excitement about a property that might otherwise be overlooked. In short, video is a powerful marketing tool that should be used to its fullest potential to achieve wonderful results in the real estate industry.

How Long Should Real Estate Videos Be?

In today’s age of social media and online marketing, it’s more important than ever to make sure your real estate videos are very well-informed, nicely compiled, and up to the point. The average human attention level has decreased. So, any video above 10 minutes will be too long to hold their attention and will bore their audience.

However, there are no clear answers to how long should your real estate videos should be. or what is the fixed length of the video? Because there are different types of real estate videos, and the duration or length of the videos varies from type to type. It depends on the video size, the complexity of the premises, and other features of the property.

In general, most experts agree that real estate videos should be between 3-7 minutes in length. Anything longer risks losing viewers before you’ve had a chance to make your pitch. And while you might think that shorter is always better, keep in mind that you’ll need enough time to showcase the property and highlight its best features perfectly. 

Try to edit your videos down to their essential elements and avoid adding any unnecessary fluff. With a little practice, you’ll be able to produce high-quality real estate videos that are both informative and engaging.

Different Types Of Videos In Real Estate | Ideal Duration

There are three types of Real estate videos:

1. Drone Videography

When it comes to marketing property, drone photography is becoming a valuable tool. Drone videography ditches the idea of slideshow video by aiming to capture realistic and cinematographic composed shots of the real estate property and its surroundings. It captures footage of your property from a unique perspective, providing potential buyers with an immersive experience. 

Furthermore, drone footage can help to showcase the layout of your land, highlight any special features, and give viewers a sense of the surrounding area. If you are considering using drone photography in your real estate listing video, it is important to work with a qualified professional who can ensure that the footage is high quality and complies with all relevant regulations. If this is what you’re looking for, you can check out dronevideos.com.

This type of video is an ideal way to show off property for sale, whether it’s a house, an apartment, or even commercial real estate. When shooting, avoid adding irrelevant footage. Make the video short, precise, and very well composed in a way that potential buyers get a visual tour of the property. 

Ideal Video Duration: A drone real estate video can be up to 2-3 minutes maximum. More than 3 minutes, it will bore the viewers and leave a dull impact. When done well, drone videos can be an effective tool for selling real estate.

2. Home Walk-Throughs

Home walk-through videos are the most commonly used real estate videos. These videos give potential buyers a better sense of what it would be like to live there by providing a detailed view of a property. Buyers can see all rooms and the other areas of the property to get the feel of living there. 

In addition, home walk-through videos can also help to highlight a property’s best features. You can highlight the properties’ dimensions and extra details like any extra corner. It is a valuable marketing approach for real estate agents. When done well, home walk-through videos can give potential buyers a much clearer picture of a property than traditional photos or even in-person tours. 

Buyers who can’t make in-person visits can see the video and make their choice. For that reason, it is more popular in the real estate industry. However, Walk-through videos require a good skill set for editing. You need to be creative during editing and avoid simple plain adding. Instead, add a creative touch to the video that will engage the viewer.

Ideal Video Duration: The walk-through videos require focusing on every detail of your property, So the video duration length will be 4-5 minutes.

3. Personalized Introductory Videos

While there are many different ways to market a property for sale, a personalized introductory real estate video is an effective way to reach potential buyers to sell your properties. By featuring yourself in the video and highlighting the unique features of your home, you can give potential buyers a richer understanding of what your property has to offer. 

In addition, a personalized video can help to build trust and connection with potential buyers, making them more likely to consider your home when they are ready to purchase.

Ideal Video Duration: In this type of video, real estate agents need to create an impact within the first 30 seconds to hook the clients. The rest of the duration will depend on the size of the property. Ideally, it should be in between 3-6 minutes. 

Conclusion

This article should have provided you with detailed information on real estate video production duration.

Real estate video should be 3-7 minutes in duration. If a video is too long, potential customers may get bored and move on. On the other hand, if it’s too short, they might not get all the information they need. Of course, there are always exceptions to this rule depending on the type of real estate video you’re creating. 

For example, a house tour video will naturally be longer than an introduction video because there’s more ground to cover (literally). However, even within different types of videos, the ideal duration can vary from video to video. The bottom line is that you know your audience best and what type of content they’re looking for, so make sure your real estate videos are of the right length to deliver maximum value.