Chronological Content Returns for European Users on Instagram and Facebook

Thanks to the European Union’s Digital Services Act (DSA), users of Instagram and Facebook in Europe are once again able to view content in chronological order. Meta, the parent company of these platforms, has introduced a new feature in line with the DSA to provide users with more control over their app experiences. This feature is set to roll out later this month, allowing European users to view Stories and Reels from accounts they follow in the order they were posted.

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Enhanced Control and Transparency

Meta’s response to the DSA also includes changes to how search results are generated on Instagram and Facebook. Instead of algorithm-driven, targeted results and recommendations, search results will now be based solely on the words users enter. This shift aims to enhance transparency and empower users to have a clearer understanding of how search results are determined.

Long-Awaited Change

The move to reintroduce chronological content is expected to be well-received by Meta users in the European Union. Many Instagram users have been vocal about their desire to have a chronological feed once again, and Meta’s efforts to address this preference while offering features like “Favorites” and “Following” have not gone unnoticed.

Embracing EU’s Digital Policy

Meta’s compliance with the comprehensive digital policies set by the EU reflects a commitment to transparency, accountability, and user empowerment. The Digital Services Act (DSA) and Digital Markets Act (DMA) are designed to create a safer digital environment and promote fairness in the marketplace for businesses and consumers. These regulations are intended to foster innovation, growth, and competition within the EU.

Nick Clegg, Meta’s president of global affairs, emphasized the significance of these regulations for tech companies operating in Europe. He explained that Meta supports a harmonized regulatory approach that safeguards online rights while allowing room for innovation. The DSA, GDPR, and ePrivacy Directive align with Meta’s commitment to transparency and accountability.

Meta’s Efforts and Adaptation

Meta’s response to the DSA began before it came into effect in November 2022. The company has been diligently working to develop solutions that align with the requirements of the DSA. This effort involved assembling a cross-functional team of more than 1,000 people dedicated to addressing the DSA’s mandates.

Expanding Changes and Transparency

In addition to reintroducing chronological feeds, Meta has announced several other changes and features for its European users. These include increased insights into the use of artificial intelligence (AI) across Meta’s platforms, tools designed for content researchers, and improved transparency in advertising practices.

Meta’s commitment to adapting to the changing digital landscape in Europe showcases its dedication to meeting regulatory standards while continuing to provide innovative and user-centric experiences. With the implementation of the DSA and other regulations, Meta aims to create a digital environment that is safer, more transparent, and supportive of both users and businesses.