How Much YouTube Does Pays for 1 Million Views on a Video

  • YouTube creators earn money from Google-placed ads on their videos.
  • A number of factors determine how much money they make, including video views.
  • Insider spoke with YouTubers about how much they earned from videos with 1 million views.

While many factors — content niche and country, among them — determine how much money a YouTuber earns on any particular video, the number of views it gets is perhaps the most significant.

When a YouTube video hits 1 million views, there’s almost a guaranteed big payday for its creator. In some cases, creators can make five-figures from a single video if it accrues that many views.

When Shelby Church, a tech creator, spoke with Insider, she had earned $30,000 from a video about Amazon FBA (Fulfillment By Amazon). At the time, the video had accrued 1.8 million views.

Read more about how Church built her YouTube business and how much she earns

Her RPM rate — or earnings per 1,000 views — are relatively high, she said, because of her content niche. Business, personal finance, and technology channels tend to earn more per view.

“YouTubers don’t always make a ton of money, and it really depends on what kind of videos you’re making,” she said.

Read a detailed breakdown of how much money YouTubers made for 1 million views as we share earnings and strategies.

Influencers can earn 55% of a video’s ad revenue if they are part of YouTube’s Partner Program, or YPP.

To qualify for the program, they must have 1,000 subscribers and 4,000 hours of watch time on their long-form videos.

You can expect to make up to $6 per 1,000 views. This means that your estimated earnings would be $1,200 to $6,000 for every million views on the videos you po

Starting next year, creators will also be able to earn a share of ad revenue from Shorts, YouTube’s short-form video offering. In order to qualify, creators will need to reach 10 million views in 90 days and have 1,000 subscribers.

YouTube will pool revenue from ads on Shorts. YouTube will pay an undisclosed amount to record labels for music licensing, and creators will receive 45% of the remaining money based on their percentage of the total Shorts views on the platform.

MARKMEETS has put together various compilations of how much YouTubers earn from the platform:

Creators on YouTube don’t rely just on ad revenue earnings. Here’s more about how they make money, and how much they earn from their various income streams:

  • Sponsorships

YouTube is one of the most visited platforms on the Web where those willing to make money can do it fair and square right there on the platform, and make a lot of it once they’ve hit 1 million views on YouTube. One way you can make money on the platform is through sponsorships, which are partnerships or collabs between a brand and the Youtuber. You get paid to promote a brand to your target audience, while the agency or brand gets more exposure. The bigger your fanbase, the more money you’ll make with the help of sponsors.

  • Selling Merch

One of the most popular ways to make money on YouTube is by selling merchandise, which can also get you 1 million views on YouTube. You can sell T-shirts, hats, coffee mugs, and other products with your logo or name on them. Your fanbase will love this as a way to support you, and there are no upfront costs required — just create the products and then sell them online.

  • Affiliate Marketing

With over 1.9 billion active YouTube users according to some YouTube statistics, it is the most widely used platform. And if you have a lot of subscribers, companies will want to work with you, so if you’re wondering how to make money and how much YouTube pays for 1 million views, consider affiliate marketing. This involves partnering with other companies and promoting their products in your videos through affiliate links. You, as a Youtuber, will get a percentage when someone clicks on the link in your video and purchases the product.

  • Patreon/Other Paid Content

Another popular way to make money on YouTube is through platforms such as Patreon and other paid content. This involves creating exclusive content for your fans and followers that they can only access if they pay a subscription fee. Tools like Semrush, Canva, Visme, InVideo are a popular choice among YouTube creators.


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Sola James
Feature Writer & Interviewer


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