How to Create Content to Attract Your Ideal Audience

As you can see, the lifespan of content varies greatly, but what’s more interesting is this fact—”93% of B2B companies say content marketing generates more leads than traditional marketing strategies”, per The Pipeline.

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In short, content marketing is the foundation for your lead generation strategy, and even if a tweet only lasts for 15-mins before it’s gone dead on the world wide web, it can generate leads for your business when done strategically with compelling content.

Aside from all of those fantastic statistics, content marketing allows you to utilize storytelling to attract, connect, and engage with your soulmate clients.

Storytelling is the way we communicate no matter what platform we’re on. Whether through a conversation in person or in an email, on another social media platform, onstage, or on a podcast, creating good content still matters. It’s only through producing content that people will understand your values, care about your origin story, or know anything about your products.”

With that said, I must mention that creating an effective marketing strategy to generate leads requires more than content marketing. Still, this element is one of the foundational pieces to creating a successful marketing campaign. What else might you need? Well, social media marketing to reach a larger audience, email marketing to nurture your warm leads, possibly even some public relations or PR marketing as I call it. Each business is unique, and so too shall be your marketing strategy.

Since content marketing intertwines with everything you’re utilizing for your marketing strategy, we’re going to zero in and focus on attracting soulmate clients through your content.

Sound like a plan? Great—let’s dive in!

When we’re looking to create compelling content to attract our ideal audience, we must first consider who we are targeting. Essentially, who is your ideal audience, and what characteristics make up your soulmate client?

WHO IS YOUR IDEAL AUDIENCE

If you’re not already 100% certain about who you are feeling called to serve through your services (or products), I highly suggest you look at my article How to Determine Your Ideal Audience. This article will guide you through a nonconventional approach to creating the “ideal client avatar” that you hear other marketers frequently refer to with marketing.

WHAT IS YOUR MARKETING STRATEGY

Once you know who you want to attract with your marketing next, we want to determine how you plan to reach them. As mentioned before, you need a way to share your content. Will you utilize social media? If so, which ones? Plan to leverage an email list? Write a blog? The choice is yours in this equation, and it’s all part of your marketing strategy.

You’ll also want to consider how many times a day, week, month, or even quarterly you plan to share your content.

Now, I recommend you choose one core piece of content, such as a blog, podcast episode, or a video, and repurpose bits and pieces to social media, your email list, etc.

Remember to leverage four media types when repurposing your content: audio, video, text, and graphics.

Not sure what I mean when it comes to repurposing content and using different media types? No problem, let me provide you with an example.

Let’s say you want to leverage a podcast episode as your core piece of content; great, here’s how you could break it down into multiple pieces of content to share with your audience.

Transcribe the podcast episode into a blog post.
Share on the blog post on social media either with or without a graphic where applicable.
Share the podcast episode or your transcribed blog to your email list with a link to redirect them OR share the full blog article in a newsletter.
Take 3-5 tips from the podcast episode and turn them into a Facebook or Instagram Reel or a short video for TikTok.
Take the 3-5 tips, create graphics for each, and share them on social media or your Facebook and Instagram stories.
Take the 3-5 tips and expand upon each one in a separate social media post or via a livestream on Facebook, Instagram, YouTube, or LinkedIn.
Take the 3-5 tips and create an Infographic that you can share on Pinterest or a carousel on Instagram (or both!).
Take 3-5 thought-provoking quotes and turn them into quote graphics to share across social media.
Use the 3-5 thought-provoking quotes and post them as tweets on Twitter.

Depending on your situation, you could also create a freebie or lead magnet, host a free or paid masterclass, create spin-off podcast episodes, and so much more.

What I have shared with you is just a tiny snippet of how you can repurpose one podcast episode to work smarter, not harder—this is the power of repurposing your content!

The truth is, you don’t need to create multiple different types of random content every day; you leverage what you already have made with one core piece of content and take the time to develop micro-content from it.

HOW TO ANALYZE YOUR EXISTING CONTENT

If you already know who you serve and have been leveraging content marketing, then I recommend you do an audit. A content marketing audit will help you determine what topics and types of content are favorites of your audience, which ones are not, and it’ll help you get an idea if you’re targeting the right audience. I even recommend doing this quarterly to tweak your strategy as needed.

Author Profile

Adam Regan

Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com