How to Increase Your Discoverability on TikTok in 2023

It’s no wonder that creators are constantly seeking ways to increase their discoverability on this buzzing platform. In 2023, TikTok SEO (Search Engine Optimization) has become a vital aspect of making your content stand out amidst the sea of videos. So if you are looking for the easy to get your video on the top of the ‘For You’ page and gain the eyeballs of maximum viewers on the platform, you’ve come to the right place. We are there to define all the aspects that how more TikTok users can find your content and how it can help you to get ranked. Keep on reading to find some amazing strategies to give your TikTok game a new level.

Table of Contents

Factors of TikTok SEO to Get Ranked

Before we dive into the strategies, let’s first understand the key factors that influence TikTok SEO and determine your discoverability on the platform.

Keywords and Hashtags: Just like in traditional SEO, keywords are essential on TikTok. Research and identify relevant keywords and phrases related to your content niche. Use these keywords naturally in your video captions and make sure to include popular and trending hashtags in your posts. TikTok’s algorithm considers both the content of your captions and the hashtags you use when ranking your videos.

Engagement Metrics: TikTok’s algorithm takes into account various engagement metrics such as likes, comments, shares, and the total watch time of your videos. So that means if a certain video of yours has a good number of likes and comments more people are likely to share it. There is the possibility that this video will get ranked and more viewers will be encouraged to engage in your content. that’s the reason users choose to buy TikTok likes so their content can gain the maximum attention.

Consistency: Posting regularly and consistently can help your account gain visibility. TikTok rewards creators who are active on the platform. Create a content schedule that you can stick to and try to post at optimal times when your target audience is most active.

Video Quality: High-quality videos tend to perform better on TikTok. Invest in good lighting, clear audio, and sharp visuals. Pay attention to the details, as even small improvements in video quality can make a significant difference.

Engaging Thumbnail: The thumbnail of your video is the first thing users see when scrolling through their feed. Create an eye-catching thumbnail that represents your video’s content accurately and piques viewers’ curiosity.

Tips to Get Discovered

1. Research Your Keywords

Just like in traditional SEO, keywords play a significant role in TikTok SEO. Start by identifying relevant keywords and phrases related to your content niche. These could be popular hashtags, trending topics, or specific keywords that describe your video. Utilize TikTok’s search bar and explore the Discover page to find trending keywords in your niche. Even if you have to buy instant TikTok followers make sure that your hashtags are relevant to them. Otherwise, it’ll be nothing but a waste of money and time.

2. Know the Usage of Keywords

Once you’ve compiled your list of keywords, it’s essential to understand how to use them effectively. TikTok’s algorithm considers various factors, including captions, hashtags, and even your username. Incorporate your selected keywords naturally into your video captions, ensuring they are relevant to the content. Be mindful not to overuse them, as this can come off as spammy and harm your discoverability.

3. Apply TikTok Promotion Strategy

TikTok offers a variety of promotional tools to help increase your reach and discoverability. Experiment with TikTok Ads to boost your videos and reach a wider audience. Additionally, participate in challenges and trends relevant to your niche. Collaborate with other creators by duetting their videos, which can introduce your content to their followers.

4. Create Your Filters

One creative way to stand out on TikTok is by developing your filters. TikTok provides a Filter Factory feature that allows you to design and submit custom filters. If your filter gains popularity, it can attract users to your profile, increasing your discoverability. Be sure to promote your filter and encourage others to use it.

5. Use a Hook to Draw the Audience Attention

The first few seconds of your TikTok video are critical in capturing your audience’s attention. Use an engaging hook or a visually appealing element to entice viewers to keep watching. Whether it’s a captivating introduction, an unexpected twist, or a catchy dance move, make sure your content is irresistible from the start.

6. Use the Word ‘How to’ in Videos

Including the phrase “How to” in your video title or caption can be a game-changer. People often turn to TikTok for quick tutorials and informational content. if they find something related to their interest and valuable they would love to interact with such content more and more. So it’s better to do good research to create content that is beneficial for your audience. People give value to those people who provide them with authentic knowledge.

7. Chill and Enjoy Your Journey

While it’s crucial to focus on strategies to increase your discoverability on TikTok, it’s equally important to enjoy the journey. Authenticity shines through on TikTok, and viewers appreciate creators who are passionate about their content. So, don’t forget to have fun, be yourself, and let your creativity flow. Your enthusiasm will attract like-minded individuals who resonate with your content.

Summing Up

On a platform where there is a lot of competition and a massive audience, staying discoverable requires a combination of strategy, creativity, and engagement with the platform’s unique features. By focusing on these above factors and continuously optimizing your content and strategy, you can improve your chances of getting ranked and increasing your discoverability on TikTok in 2023. Keep in mind that TikTok’s algorithm is dynamic, so it’s essential to adapt to changes and stay updated with the latest trends and best practices on the platform.