The Social Media Marketer’s Guide To YouTube Marketing

If you’re looking to reach people on a budget, there are few better options than YouTube marketing. With the right content, you can attract clicks and conversions with little more than an internet connection and your video camera of choice, even if it’s just your cell phone camera. To learn everything you need to know about YouTube marketing, here’s our how-to guide for social media marketers.

Get your profile set up

Before you even start creating videos, it’s important to set up your YouTube profile. This will be the face of your channel, so you want to make sure it’s presentable and reflects the kind of image you want to project.

Here’s how to set up your profile

1) Choose a user name that is catchy but professional.

2) Make sure to include a link to your website or blog on your About page (or include this information in each video description).

3) Add a banner photo that is clean and high quality.

4) Upload at least one video with marketing tips for social media marketers (this is called a trailer video).

You can also upload other promotional materials like images or slideshows from your business presentations.

Create high quality content

If you want to be successful with YouTube marketing, you need to create high-quality content. That means filming and editing videos that are both informative and entertaining.

But before you start creating videos, you need to do your research. Figure out what kind of content is already out there and what kinds of videos are most popular with your target audience. Once you have a good understanding of the landscape, you can start planning and filming your own videos.

Create lots of content

As a social media marketer, you know the importance of creating content that resonates with your audience. And what better platform to do that than YouTube? YouTube has over a billion users and every day those users watch over five billion videos.

That’s a lot of potential viewers! Keep in mind that YouTube is so popular because it provides something for everyone – there are videos on all sorts of topics, from how to cook an omelette to how to assemble furniture.

It’s up to you as the social media marketing how much time and effort you want to put into marketing on this platform. If you don’t have time or resources, then use some SEO techniques (see below) or outsource the work by hiring someone who specializes in YouTube marketing services

Optimize your videos for keywords

If you want your videos to be found by potential customers, you need to optimize them for keywords. This means including relevant keywords in your titles and descriptions, as well as using tags.

You should also create transcripts of your videos so that YouTube can index the spoken word for even more keyword opportunities. Finally, don’t forget to promote your videos on other channels, like social media and your website.

Create links that allow people to watch the video from your site or Facebook page, rather than directing them to YouTube directly. Once people click through from those sites, they’ll see your ad at the top of their search results – giving you a chance to capitalize on traffic from other sources.

Grow and engage your audience on YouTube

Are you a social media marketer looking to add YouTube marketing to your repertoire? Growing and engaging an audience on YouTube can seem daunting, but it doesn’t have to be. Whether you’re a beginner or just want to brush up on the basics, there are some essential steps that every YouTuber should take in order to grow their following and engage with their subscribers.

Use third party tools

YouTube marketing can be a great way to connect with potential customers and create engaging content. But before you start creating videos, there are a few things you should keep in mind. First, you’ll need to learn how to use the third party tools that will help power your video campaigns.

First, we recommend downloading TubeBuddy which will give you access to keyword research tools and YouTube analytics that would otherwise cost hundreds of dollars per month on other platforms. Then get your hands on Hootsuite for scheduling all of your social media posts across multiple channels including Twitter, Facebook, Instagram etc.

Promote your videos outside of YouTube

In order to really maximize the potential of your YouTube marketing campaign, you need to promote your videos outside of YouTube as well. This means using social media, email marketing, and even paid advertising to get your videos in front of as many people as possible.

The more exposure you can generate for your video, the better. So use every tactic available to make sure that this is a successful campaign for your company.

Don’t forget about comments either – remember that YouTube is a two-way street where you are constantly interacting with viewers; so if someone leaves a comment on one of your videos then answer them back!

Author Profile

Claire Rogstad
Social Media Director


Leave a Reply