The Ultimate Guide To TikTok Marketing

TikTok is a social media app with over one billion monthly active users. It’s growing quickly, and businesses should consider having an active presence on the platform because it has the potential to drive sales and revenue. The popular social media platform TikTok is most well-known for its collection of quick, fun videos featuring dance crazes and lip-synching, but it holds more importance than that for brands. Generating sales and revenue is a key function of the app, and businesses would be wise to take advantage of that.

When it comes to social media, TikTok should be on every brand’s radar. The app has taken the world by storm, with two billion downloads and counting. And it’s not just a fad – TikTok is here to stay. The app offers a unique and powerful way to reach and engage with consumers, and it has the potential to drive sales and generate revenue for your business. If you’re not on TikTok yet, now is the time to start. This guide will walk you through every step of the way to make your TikTok account stand out and grow your business.

Why should businesses use TikTok?

There are many reasons businesses should be using TikTok, but here are four of the most important ones:

1. TikTok has a huge reach

TikTok has over one billion monthly active users, which gives businesses a large audience to reach with their marketing messages. The app is particularly popular with younger demographics, which is valuable for businesses targeting this age group.

2. TikTok is engaging

TikTok users are highly engaged with the app, spending an average of 52 minutes per day on it. This allows businesses to capture their attention and get their message across.

3. TikTok is creative

TikTok is known for its creative and innovative content. This provides businesses with a great platform to showcase their products and services in a unique and engaging way.

4. TikTok can drive sales

TikTok has been shown to be effective in driving sales for businesses. In one case study, a fashion brand saw a 3x return on investment from its TikTok campaigns. This demonstrates the potential of the platform to generate revenue for businesses.

Tips to get started with TikTok for Business

Creating a TikTok for Business account is easy and free; it only takes four steps!

Sign up for a TikTok account: You can sign up for a TikTok account using your existing Facebook or Google account or create a new account using your email address.

Set up TikTok for Business:

  1. Start on the “Me” page to find the settings page.
  2. Tap the three dots in the top right corner of your screen.
  3. From there, select “Settings and Privacy.”
  4. Choose “Manage Account” and then press “Switch to Business Account.”
  5. Select the category which most applies to your small business.

Optimize your TikTok profile: Make sure to include relevant information about your business in your profile, such as your website, email address, and physical address. You can also add a call-to-action button that links to your website or app.

Start sharing content: Now that your account is set up, it’s time to start sharing content! Remember to keep your brand’s voice and message in mind as you create videos.

Tips to take advantage of the TikTok algorithm

TikTok is known to be algorithm-driven, which means that the order of the content you see in your feed is based on an algorithm, not chronology. Here are some tips to take advantage of this:

1. TikTok growth services:

If you’re looking to take your TikTok presence to the next level, consider working with TikTok growth company SocCeleb. These services can help you get more views, followers, and engagement on your videos. They use a variety of methods, such as hashtag research, growing your followers, increasing views, and influencer marketing, to help you reach your TikTok marketing goals.

These types of TikTok marketing services for businesses can be extremely beneficial if you’re looking to take your brand to new heights on the app. They can help you save time and resources while also providing valuable insights, so you can adjust your strategy accordingly. 

For example, you can easily buy 1000 TikTok followers from them. They will help you grow your account much faster.

2. Build relationships with influencers:

TikTok has a high number of content creators who are known as influencers. These people can help promote your brand by sharing videos of your products with their followers. If you’re a small business, you can focus your strategy on micro-influencers or those with less than 10k followers to keep costs down when working with them. You can find potential collaborators manually by researching competitors and looking at the comments sections of their videos for engaged users who might be good candidates for influence work. After you’ve found a group of people you think would be good to work with, send them messages asking about their rates.

3. Prioritize TikTok ads:

Research indicates that advertising on TikTok may be more effective than other digital marketing strategies. UGC-focused ads (ads that focus on user-generated content) perform better on TikTok than Facebook ads and more traditional Google Ads.

TikTok offers advertising opportunities that can help get your brand in front of more users. Make sure to take advantage of these by creating engaging and creative ads that are relevant to your target audience. You can use TikTok’s targeting options to ensure your ads are being seen by those most likely to be interested in what you offer.

4. Prioritize user-generated content: 

TikTok gives preference to user-generated content over brand-created content. If you can encourage your fans to create and share videos featuring your product or service, you’re more likely to be featured in their feeds. Create engaging and creative content that will capture your audience’s attention.

5. Track engagement with analytics: 

With your TikTok for Business account, you can track your account’s analytics to see what content is most popular with your target audience – and use that information to refine your content strategy. When you use these metrics, you’ll be able to see exactly how your TikTok marketing efforts are paying off. This will help you eliminate guesswork and make more informed decisions about your marketing strategy.


By following these tips, you can take advantage of the TikTok algorithm and ensure that your content is seen by those most likely to be interested in it. Keep track of your analytics so you can refine your strategy and continue growing your app presence. Working with a TikTok marketing service can also be beneficial if you want to take your brand to new heights.

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Scott Baber
Scott Baber
Senior Managing editor

Manages incoming enquiries and advertising. Based in London and very sporty. Worked news and sports desks in local paper after graduating.


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