TikTok’s power to spark movie trends is unparalleled

Of all the digital platforms out there, few have had such a meteoric rise as TikTok. The platform has quickly become a global phenomenon, capturing the interest of many users worldwide due to its unique and sophisticated algorithm and its diversified content. 

As for now, TikTok is available in more than 160 countries, with more than 1 billion monthly active users. Undoubtedly, TikTok is changing how people consume digital content, enabling self-expression and allowing users to share their interests with others active on the platform. Moreover, TikTok serves as an exceptional promotional tool for those in the entertainment industry, whether musicians, dancers or filmmakers. The platform’s features allow them to increase their target audience organically and in a relatively short time, although they also can gain more visibility and grow faster by using TikCeleb to buy real likes and followers.

Despite the challenges that TikTok has faced over the years, it is still one of the most popular social media platforms today, and its impact on the entertainment industry is undeniable. TikTok has a great influence on the film industry, giving fans all the power to determine the success of a movie. Let us take you on a journey through TikTok’s uncharted waters and how it is reshaping the future of the film sector.

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TikTok is an online gateway to different movie content

It’s enough to type’ film’ into the search bar of TikTok, and you’ll get plenty of film recommendations to watch. From Marvel character-based skits to epic movie clips, the platform provides a wealth of content that appeals to everyone’s interests. For some TikTok users, the “For You page” is mainly centered around movies, helping them find content they may not otherwise encounter. That’s the platform’s strength: it identifies and builds on your interests.

In fact, 52% of TikTok users have discovered a new TV show, movie or actor on the platform, highlighting its power to drive a movie’s popularity. Suppose a TikToker wants to get into anime and doesn’t know where to start; they will be introduced to the best anime movies in no time, with other users throwing out ideas based on their preferences. So, the next time you have some spare time and need inspiration on what to watch, go on TikTok – there’s no way you won’t find a movie to catch your attention; actually, you may have a hard time deciding which one out of all those great movies to watch!

How TikTok can make or break a movie

When it comes to hyping something up, TikTok indeed does an outstanding job. Think of Wednesday, for example. Both the scene of Wednesday dancing and the Bloody Mary song went viral – although Lady Gaga’s track wasn’t even part of a coming-of-age TV series. These two things played a massive role in boosting Wednesday‘s popularity, breaking Netflix’s record by achieving 341.2 million viewing hours during November 21-27. Many TikTok users -including celebs- joined the Wednesday dance trend, including Gaga herself. Many factors turned the TV series into a pop culture phenomenon, including the main character’s iconic style and unconventional personality, the dark sense of humor in the movie, and the characters’ reliability. 

However, TikTok’s immense contribution to the popularity of Wednesday is undeniable. After Gage got free publicity through Jenna Ortega’s dance, she showed enthusiasm on Twitter for the series, further causing hype around the series.

But Wednesday isn’t the only star that shined bright in the film industry due to TikTok – the platform also turned Disney’s Encanto into a hit. In only its first weekend of streaming on Disney+, Encanto went from a modest animated comedy film to a global sensation, with its songs gaining more popularity than singles of well-known musicians like Adele and Dua Lipa. We Don’t Talk About Bruno provided excellent material for TikTok trends, and as a result, it became the first animated movie song to remain at the top of the US charts for many weeks. Users of the platform uploaded many videos featuring audio from the song in all possible ways, such as lip-syncing to their favorite lyrics.

But this wasn’t the only Encanto song to catch on – Surface Pressure was also prevalent on TikTok, especially among older siblings who could find the song’s message relatable. Lisa’s figure was even included in McDonald’s Happy Meals to show that it can lift up everything! TikTok was a major force in bringing people’s attention to Encanto’s soundtrack – which is undoubtedly an earworm. And the animated movie deserved the popularity it received, displaying themes like belonging, family and ostracization and addressing the crucial yet still heavily stigmatized topic of mental health. The film itself has an undeniable charm – and those who’ve already watched it know what we’re talking about. But if it hadn’t been for TikTok, it’s unlikely that Bruno’s fame would have been so huge. 

TikTok’s movie clips: The new way to watch films

A few years ago, watching a movie on your smartphone would have been less than ideal if you truly wanted to experience the film. However, TikTok makes this possible, sharing iconic clips of movies – and although it doesn’t allow you to catch the entire film, it offers a new viewing experience, fostering social interactions. As you play the clip, you can also open the platform’s comment section to contribute to it or simply read what other users have said.

It’s hard to describe the feeling you get when you can engage in the playful commentaries or serious discussions around a specific movie – it simply makes the viewing experience much more memorable. TikTok brings people sharing the same interests together, fostering a sense of community – which is crucial for young social media users who often feel left out. And let’s be honest, you may not always have the time to stream a movie, but with TikTok, you now get the opportunity to stay on top of the latest trends in the film industry, which can be just as satisfying.

Final thoughts

There’s no doubt that TikTok has played a massive role in driving different movies’ popularity, and it will be exciting to see how far the platform’s impact can go in the film industry. However, one thing is clear: the success of a movie is now in the hands of fans, and there are no signs of this trend slowing down anytime soon.

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Michael P
Los Angeles based finance writer covering everything from crypto to the markets.

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