The sports industry is finding new ways of enhancing fan engagement. Fans want to enjoy the game as they make money or watch their wealth grow. Thus, in 2022, FIFA will not be looking for sponsorship from traditional companies. It has decided to partner with crypto trading companies to raise the resources it needs to stage this year’s world cup In Qatar. This will allow the fans to watch the game, make money, and learn more about cryptos.

Already, Crypto.com has announced that it will be the official sponsor of the world’s largest sporting event which will take place in Qatar starting November 1. It means that the exchange brand will dominate the tournament venues. This will allow fans who will attend matches to win prizes in promotional activities and have fans.

The FIFA world cup is thus the biggest platform that is felt in all the four corners of the globe. So Crypto.com and other platforms that have invested in the English Premier league such as eToro know that by becoming the official sponsor of the world’s greatest sporting extravaganza, it will grow its customer base and take crypto trading to a higher level. Read on to see why crypto firms have chosen to pursue social investing in the sports industry.

Enhanced Fans Engagement

FIFA is aware that fans will not be watching football on a 24-hour basis. It is also aware that the cryptocurrency craze is everywhere and is likely to keep the fans busy when they are not watching football. For this reason, they purposely sought to partner with cryptro.com to help enhance fans’ enhancement. The move is likely to take the game to a level that has never been witnessed in soccer history before.FIFA is aware that fans will not be watching football on a 24-hour basis. It is also aware that the cryptocurrency craze is everywhere and is likely to keep the fans busy when they are not watching football. For this reason, they purposely sought to partner with cryptro.com to help enhance fans’ enhancement. The move is likely to take the game to a level that has never been witnessed in soccer history before.

To Drive Awareness

As the world slowly switches from Fiat to cryptocurrency, educating the public about cryptocurrencies is necessary. Thus, other than giving the public more information on digital currencies, the event will drive awareness about crypto.com. It will demonstrate how fans can entertain themselves and grow their wealth through various trading activities.

Crypto.com features an NFT marketplace in which it will be seeking to enhance its brand awareness through marketing campaigns that revolve around the beautiful game.

Win Merchandises

Crypto.com and other sponsors will use the platform to market their brands. Different strategies, including promotional activities, will be deployed. So fans will not only attend and watch the best of soccer being displayed in Qatar but also have a chance to win merchandise. The 2022 world cup official sponsors (crypto.com) showed interest in the sporting activities by signing high-profile sponsorship deals with Formula 1, UFS, Staple Center and the Australian football league.

Grow the Number of Crypto Owners

Over 10 million fans are expected to attend and watch matches in Qatar, where crypto.com’s brands will feature prominently. Besides, the rest of the world will follow the events closely on their TV sets, where Crypto.com has lined up many advertisements intended to grow the number of crypto owners. Therefore, Crypto.com has a solid chance to market its activities to over 3.5 billion people expected to watch the2022 FIFA World Cup.

Growing the Game

By being the official sponsor of FIFA world cup 2022, Crypto.com is likely to bring its customers and fans to Qatar. It is an exciting venture that will pull the growing number of crypto enthusiasts into Qatar. This is one strategy that is likely to grow soccer and make the game more appealing globally. Also, the move will give FIFA a chance to use the Crypto.com platform innovatively to help power the future of soccer and enhance the fan experience. It is one strategy that is likely to grow football even further just as eToro has done in England. The platform  has launched eToro FC to give fans a chance to learn trading cryptos.

Final Thoughts

By signing a sponsorship deal with Crypto.com, FIFA sends a message that Cryptocurrencies and tokens are getting linked to the world’s football teams and players. It is a move that will make other sports organizing bodies take advantage of the new financial markets to grow their respective sports.