Google to limit tracking in Android apps, starting 2023

Google has announced that it will be putting its Privacy Sandbox into Beta stage across Android 13 systems from early 2023, which will include limits to apps’ abilities to track user data (opens in new tab) for advertising purposes.

The sandbox seeks to preserve user data available to advertisers, whilst concurrently respecting individual privacy (opens in new tab). Perhaps Google is finally taking a leaf out of Apple’s book and taking note of consumer demand for it (opens in new tab).

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