New Fire TV Stick advert starring Jeremy Clarkson to launch during Rugby World Cup Final

Amazon will launch a new advertisement for the Fire TV Stick this weekend starring Jeremy Clarkson.

Fire TV is the most powerful streaming media stick available, and is Amazon’s fastest-selling product ever.

The first showing of the advertisement will appear on ITV during the Rugby World Cup Final broadcast Saturday 31 October, 2015).

The advert, shot on location in Surrey, uses the song Born to be Wild by Steppenwolf, which is one of more than one million songs available to stream in Prime Music at no additional cost for Amazon Prime members.

About Fire TV and Fire TV Stick

Fire TV has become the #1 best-selling Amazon device category, with Fire TV Stick quickly becoming Amazon’s fastest-selling product ever. In September, Amazon made those best-selling products even better by introducing the next generation of Fire TV—the new Amazon Fire TV with support for 4K Ultra HD, and the Fire TV Stick with Voice Remote. Fire TV Stick is the most powerful streaming media stick available, and Fire TV Stick with Voice Remote is the only streaming stick with an included voice remote.

About Clarkson, Hammond & May

In July Amazon won the race to sign Jeremy Clarkson, Richard Hammond and James May for new car show available exclusively for Amazon Prime members. The first season is in production and is scheduled to premiere for Prime members in 2016.

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