Samsung’s art-inspired Frame TV opts for aesthetic upgrade over hardware boost

Samsung has quietly launched the 2023 version of its Frame QLED (Quantum Light Emitting Diode) Smart TV line with the company closely adhering to the idea of “if it ain’t broke, don’t fix it”.

The Frame series is a bit of an oddball in the realm of smart TVs as it has exclusive access to Samsung’s Art Store (opens in new tab), a subscription service where owners can purchase pieces of digital versions of famous artworks. These TVs double as decorative pieces and the 2023 rendition is no different (opens in new tab). Each display can be customized by installing magnetic wooden bezels onto its frame, or, as is the case with this year’s Frame, a metallic one sporting a Sand Gold finish (opens in new tab) for that extra pizzazz.

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