Last year the total global online gambling market in 2020 was valued at a little over 66.5 billion dollars so there is no doubt in the popularity that the industry offers but how did this online phenomenon start and how does the technology features behind the screens work?
We’ve shown just how popular the gambling industry is and due to the positive feelings or adrenaline rush gained from taking a risk and hitting the jackpot growth is very apparent.
Despite the many changes and localised laws in the industry, the huge rise of technology, gambling and betting have continued to be a popular pastime for millions of people and a recognised hobby too.
Below we look at the top 3 companies in the world dominating the large market.
1. Caesars Entertainment – A famous name to begin with here and synonymous with Vegas, the true home of casinos.
Caesars Entertainment is reportedly the largest gambling companies online and retail ranked on revenue. Brands include Eldorado, Harrah’s, Horseshoe and Tropicana.
2. Flutter Entertainment – this Irish company owns a number of recognised brands from Adjarabet, BetEasy, Betfair, FanDuel, Fox Bet, Full Tilt Poker, Paddy Power, PokerStars, SkyBet, Sportsbet.com.au, Timeform, to TGV Network.
So many of their sites and high street stores dominate local communities and this is because Flutter Entertainment has been around for some time now and knows their market. They are seen as the most sizable industry giants in Europe. The company is well-represented in both the online and retail segment
3. Evolution – This company is the 3rd largest with games including Gonzo’s Treasure Hunt, Football Studio, Speed Blackjack to Crazy Time!, Craps, Instant Roulette, Mega Ball and Lightning Baccarat.
From playing cards in 100 A.D, yes almost 2000 years ago to the late 90’s where online bingo and poker sites within the gambling industry really began to find their own. Whilst the internet is still ever-changing as we know it today, the development of user interface has been in full swing for more than 20 years now with companies realising the way of the market and seeking the true potential of online betting. Many online sites like Betfair and Betdaq started up online only and yet they still employ thousands of people worldwide to ensure the customers get an amazing experience and regular promotions. The launch of online bingo and poker sites definitely has changed the climate and the world of advertising with many brands not known for online entertainment getting in on the action with a readymade audience and millions of ready made customers as bingo hall numbers drop globally.
The convenience of technology means that online gambling platforms are now one of the most advanced technologies that has truly transformed the industry from the use of geolocation Tracking Technology to promote local events to embedding live action roulette and poker.
– There is the social aspect to betting with online chat rooms with real-life connections being made
– The introduction of live and virtual croupiers. Really helps engagement and learning more about the games
– Apps offer a secure and engaging way with notification of special offers. Over one third of users are logging online via their smartphone.
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