What do we know about Apple, Google and Samsung’s big events

Whilst hardware season is heading for a dramatic finale next week, with three events from three major companies, three days in a row. Apple, Google and Samsung (in that order) are all hosting big events next week, getting their last big announcements (hopefully) out of the way ahead of the upcoming holiday season.

We’ve got some information to go off, in terms of what we can expect next week, through a combination of rumors, leaks and process of elimination.

That last bit holds especially true in the case of Apple and Samsung. Both companies are following recent big product unveils, and barring brand new product lines, we can triangulate what’s likely next on the docket for each. Google, meanwhile, has essentially announced what it’s got brewing for Tuesday.

Apple’s kicking things off Monday at 10AM PT/1PM ET. It’s been just over a month since the company’s latest event, which brought new iPhones, Apple Watches and iPads. One big missing product line was absent, however. We didn’t see any new Macs. With macOS Monterey dropping any day now, and the company’s already announced plans to upgrade its entire line to first-party silicon, the absence was felt at the streaming event.

It seemed reasonable to expect the company might go the press release route, but instead, it looks like Apple’s opted to give Mac its moment in the spotlight. As I’ve noted before, companies are generally less obligated to cram everything into a single event now that they’re not asking attendees to fly from around the world to be there. Some have taken liberties with this notion — though I don’t anticipate that to be the case here.

A new MacBook Pro in 13 and 16-inch versions
A new Mac Mini
A 27-inch iMac

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Dan Dunn

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