Big Brother 2014 spoilers: 'Armageddon' week long twist planned!

Big Brother bosses are planning a huge new twist later this month.

Starting on July 14, straight after the World Cup 2014 final, Big Brother: Armageddon begins on Channel 5.

Lasting for at least four nights according to the latest TV schedules, the new twist will run every night until Thursday, July 17.

Not much (well, nothing if we’re totally honest) is known about the twist yet, other than it begins with ‘Day 1′ on Monday, July 14 at 10PM.

Day 2, 3 and 4 duly follow across the week until Thursday.

No doubt it’s hoped that the twist will boost ratings which have struggled against big World Cup matches since the launch.

Last week’s run of episodes notched up an average 1.2 million viewers, down on last year’s equivalent weekly average of 1.37 million.

And this week is looking to fare even worse with ratings having currently averaged just 1.1 million viewers, down on last year’s equivalent weekly average of 1.42 million.

We’ll reveal more details on the Big Brother Armageddon twist soon.

Power hungry Ashleigh Coyle wants to become the new Big Brother Power housemate. But this time she wants to have all the Power to herself, rather than having to share.

Big Brother continues nightly as always on Channel 5.

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