Love Island 2023 cast cannot have family members running social media whilst filming

Reality tv show gets duty of care

ITV has finally introduced a new duty of care protocol ahead of Love Island’s upcoming winter season, requiring contestants to halt activity on their social media accounts during their time on the show.

In previous seasons, contestants’ social media platforms have been run by a family member or friend while they’ve been in the Love Island villa – however, 2023 islanders will be required to keep their accounts dormant during filming.

Announcing the new measure, ITV said that contestants will be asked to “pause handles and accounts on their social media platforms for the duration of their time on the show” in order to “protect both the Islanders and their families from the adverse effects of social media”.

As a result, the islanders’ accounts will remain dormant so that “nothing is published on their behalf”.

The show’s incoming singles will also receive guidance and training on “mutually respectful behaviour in relationships” as well as resource links to help them “identify negative behaviours in relationships” and understand patterns associated with coercive and controlling behaviour.

The new protocols follow last week’s news that Love Island’s 2022 Movie Night prompted the highest number of complaints to Ofcom in all of 2022 for “alleged misogynistic behaviour and bullying behaviour by some contestants in the villa”.

The ITV2 show appeared twice again on Ofcom’s list of most complained-about incidents, with both the 18th July and 19th July episodes receiving complaints about alleged misogynistic and bullying behaviour.

New duty of care protocols have been introduced with every new season of Love Island over the last few years, with the 2022 contestants receiving video training and guidance on “inclusive language around disability, sexuality, race and ethnicity, behaviours and microaggressions”, which will continue into 2023.

Recently Laura Whitmore revealed why she quit Love Island. Laura Whitmore says she quit ‘Love Island’ because she couldn’t do things the way she wanted.

The 37-year-old TV presenter stepped down as host of the show after just three seasons and Laura admitted she struggled with remaining “impartial” when it came to the contestants.

“There was only so much I can do as a host – I couldn’t support them or not support them. I couldn’t say anything.

“So you kind of have to go quiet, and that was hard for me because I like to be able to have those conversations.

“If I could [have done] things the way I wanted to, I’d probably still be doing it.”

Laura – who has a 20-month-old daughter with ‘Love Island’ voiceover star Iain Sterling – took over presenting duties from Caroline Flack in 2020 and revealed in August 2022 that she was leaving the show.

She wrote on Instagram: “Some news! I won’t be hosting the next series of ‘Love Island’.

“There are certain elements of the show I’ve found very difficult that cannot be changed – some due to the format, including the flying back and forth to South Africa along with my new conflicting projects.

“I wish it was still possible but know you’ll be in safe hands. I was only planning to fill in for Caroline for a series and it turned into 3 series. I hope I did you proud Caroline.”

The upcoming season of Love Island will be the first fronted by new host Maya Jama, with former presenter Laura Whitmore revealing this week that she chose to leave after being unable to support the contestants in her role on the show.

Love Island will return to ITV2 and ITVX early 2023.

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