Tips and Tricks to Create a Successful Virtual Job Fair for Your Company

One of the essential parts of any successful job fair is how you structure it. You can make it as simple as showing up at an event and handing out your business card, or you can do a lot of research and hard work to ensure your job fair is a success.

A virtual job fair is an excellent way for companies to recruit (especially if they have many open positions), identify talent in the market, create new HR opportunities, and gain top-notch leads regarding potential future employees. Today, we will discuss a few things about virtual job fairs, a concept gaining more and more popularity. 

1. Know Your Audience

When creating a virtual job fair, remember the types of roles you are open to filling. It will help you match openings with candidates better. A successful virtual career fair is about understanding your audience, listening, and acting accordingly. 

2. Set Clear Goals for the Event

Keeping things organized is the most important thing to remember when running a virtual career fair. This includes setting your goals for the event, maximizing the number of candidates attending, or selecting a specific objective for each department within the company. If you succeed at organizing a virtual job fair as if you would have a real-life one, it will be easier to keep the event running smoothly and ensure that everything works as planned.

3. Provide Clear and Concise Instructions

You must provide clear and concise instructions when inviting people to a virtual job fair set in a virtual space. Offer the participants all the tools, tech information, and support they need to embark on their virtual journey. There’s nothing more frustrating than battling against faulty technology when your goal is finding a job or advancing your career. 

4. Practice with Your Staff

Working with staff in a live, real-time virtual environment can be very effective. Practice time before the event is significant since your team must get used to the new toolset and communicate effectively. It’s also best if the staff first experiences planning and executing a virtual event together with someone who has done it before. 

5. Make Sure Everybody is Comfortable

If you’re running a virtual job fair, especially if you’re working with many applicants, get your attendees to feel comfortable not only with the technology involved and the virtual space but also with you, your staff, and the other participants.

Attendees should be allowed to introduce themselves and relax. Then, once the meet-and-greet is underway, ask questions about each person’s experience, career goals, personal life (without becoming too intrusive), etc. It will help people feel more comfortable sharing information about themselves and their vision of career growth.

6. Make the Job Fair Exciting

If you’re wondering how to create a successful virtual career expo, make sure it is exciting, creative, and fun. Stay away from boring, old-fashioned “talks” or “interviews” for your recruitment process and instead try something different. Engage participants in games, debates, taking one or two personality tests commonly used in recruiting, etc. 

7. Set Up and Test Your Virtual Career Fair Platform

You are ready to create and conduct a virtual career fair at this stage. You may already have the basics, but this is an excellent time to test it out. At this point, you should be able to answer any technical questions about how your platform works and what issues it might face when everybody gets there, ready to find a great job in your company. 


Virtual job fairs can be advantageous for employers because they can provide job seekers with an early look at job openings in different industries. Additionally, they allow members of the same industry to interact and network. This type of networking allows companies to find qualified candidates with the right qualifications.

To make your virtual career fair successful, you want to offer the applicants something they can’t get anywhere else. We don’t talk only about salary and benefits. Your virtual career fair and recruiting event is a crucial part of your employer branding strategy, and it should convince candidates you are the best place in the world to grow. 

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Denise Maxwell
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