Marketing Yourself As A Freelancer In The Entertainment

Behind the scenes in today’s entertainment sectors, it’s not only artists that need to market themselves in a powerful manner. Whether working as a makeup artist, camera operator, producer, or stage designer doesn’t matter. The ability to promote your services in an effective manner is a central feature of winning more jobs.

It is a minefield, not least because you cannot allow those tasks to stop you from actually doing your job. Focus on the following factors and you won’t go far wrong.

Let Them Find You

Applying for jobs in traditional methods can be hugely rewarding. However, when a post is published online, it’s likely that thousands of applications will be made. While many aren’t qualified for the role, it reduces the likelihood of producers coming across your CV. So, why not let recruiters find you.

Signing up for talent portals is a good starting point. However, directing decision makers to your portfolio site is the most effective solution. PPC services that focus on targeting managers and execs based on their social media habits can help you catch their attention at the right time. Embrace it.

You need to put yourself out there, which is why creating a blog or YouTube channel to showcase your skills in an entertaining manner can help too. Tutorials for beginners, for example, will prove that you boast the skills and the drive to thrive.

Be Memorable

Last but not least, you must remember that decision makers in the entertainment sector will meet hundreds of people every month. Therefore, the majority of those interactions are forgotten very quickly. If yours falls into this category, the harsh reality is that job offers may be few and far between.

Standing out from the crowd can take many forms. From doing something different during holiday seasons to making a business card that breaks the norm, the little steps can make a big impact. Your appearances are another element that can make you a distinct candidate.

For the very best results, you should conduct a little research into the hiring manager or producer you’re meeting. If you can strike up a conversation where you resonate on work matters and non-work matters, there’s a far better chance of success. After all, decision makers want to work with people they like.

Don’t Set Strict Prices

Throughout your career as a creative freelancer, you’ll need to know that not all jobs pay the same. Rather than limiting yourself with financial parameters, it’s best to weigh up the pros and cons of individual jobs. Only then will you do the right thing for your career each time.

There are several factors to consider. Aside from the direct pay packet, you should think about whether it can boost your reputation or create new contacts. Meanwhile, taking a stable job that covers the next few months may be very appealing when your part of the industry is at a low point.

A little online research will indicate what you can charge. However, there are situations that may bump up your costs. For example, if someone is desperate for you to complete a project immediately, you can probably charge a premium rate. Put yourself in their shoes, and you will make smarter decisions.