The new generation of fashion designers wears repurposed and digital clothing

As the fashion industry embraces the metaverse, London Fashion Week unveils a new aesthetic for the post-Covid era.

Dressing up is back after two years of fashion tumbleweed, but the rules have changed. Fashion week is emerging with a new look as a generation for whom upcycling is the new normal has graduated to centre stage: dressing up is back after two years of fashion tumbleweed, but the rules have changed.

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Ideas that spark vintage-meets-streetwear cocktail dresses begin not in a sketchbook but in a warehouse looking through old T-shirts looking for gems he can cut up and splice together into party looks.
“We spend hours picking through piles of T-shirts, and what we make depends on what we find that day.”
There is an idea that secondhand is somehow secondbest, though some people prefer a vintage T-shirt to a new one – it’s so much more romantic.

Lateral design is a promising business model, because there are so many clothes in the world already, It’s a different way of doing things and buyers are looking for unique items.

One of London fashion week’s biggest moments will take place simultaneously on a catwalk at Tate Britain and in the metaverse.The fluid silhouettes and painterly colours of the Roksanda brand, whose sophisticated dresses have a loyal following among an art world clientele and on the red carpet, are far from an obvious fit with the metaverse, where the aesthetic is led by gaming and so far tends toward cyborg metallics and animal fantasia.

In a link-up that reflects how seriously the fashion establishment is now taking the metaverse, designer Roksanda Ilincic has partnered with the Institute of Digital Fashion to create an NFT dress that will go on sale in a range of formats ranging from £25 for one of 500 3D renders, to £5,000 for one of 10 3D animation renders with software files that allow an avatar to wear the dress in the metaverse.
For me, the beauty of the metaverse is that anything is possible. A dress that changes colour, or disappears and reappears – if you can imagine it, then you can make it.

The resistance to the metaverse is likely to be futile. “I look at my daughter and I see can see that [digital] is clearly where her generation is headed. The metaverse feels a bit like how it was when e-commerce first started and the luxury industry didn’t want to know – and look how that turned out.”

Fashion has so much to offer. It brings with it not just glamour but a history of design and creativity which can make for a richer digital environment. I would hope that the metaverse can become a place where many different generations and groups of people can find beauty.

Designers are now really thoughtful about who they need to get into a room, and who they can speak to in other ways,.

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Sarah Meere

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Sarah looks after corporate enquiries and relationships for UKFilmPremieres, CelebEvents, ShowbizGossip, Celeb Management brands for the MarkMeets Group. Sarah works for numerous media brands across the UK.

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