What Is Mobile Retargeting? Definition & Benefits

Many entrepreneurs wonder how to reach potential customers who have already visited their website and browsed their offers, but haven’t decided to finalize transactions. This is when mobile retargeting comes to the rescue. What is it and why is it worth using it? Keep reading to discover the top benefits of this strategy and learn why it’s worth investing in it.

Mobile retargeting – what is it?

In simple terms, mobile retargeting is a technology that allows you to place targeted ads in front of individuals who have already visited your website or mobile app. The main purpose of such ads is to bring these people back to your website or app and encourage them to make a purchase.

There are two types of mobile retargeting:

App-based retargeting
Web-based retargeting

App-based retargeting is used to target users who have downloaded and used your mobile app. On the other hand, web-based retargeting is used to target users who have visited your website from their mobile devices.

How can it be used in marketing campaigns?

Now that you know what mobile retargeting is, it’s time to learn how it can be used in marketing campaigns.

Mobile retargeting is an effective way to reach potential customers. By targeting a very specific group, you can encourage them to visit your website or app and learn more about your products or services.

Thanks to this strategy, you can reach people who have already shown an interest in your products or services. How? Invest in ads that will be displayed to them on other websites or apps. Such advertisements will remind them of your offer and may encourage them to go back to your page.

Top benefits of mobile retargeting

There are many reasons why you should use mobile retargeting as a part of your marketing strategy. Let’s take a look at the most important ones:

Improved return on investment – the main purpose of mobile retargeting is to bring people back to your website or app and encourage them to make a purchase. Thanks to this, you can expect to see a significant increase in your ROI.
Improved visibility – by placing targeted ads in front of potential customers, you can remind them of your brand and what you have to offer. Even if they aren’t ready to finalize transactions at this specific moment, they may come back to your website or app in the future.
Greater flexibility – this strategy can be customized to meet your specific needs and goals. Thanks to it, you’re able to adjust it to your possibilities and available resources in a specific period of time.
Increased sales – last but not least, mobile retargeting can help you increase sales and conversions. Thanks to this approach, you can reach potential customers who are more likely to make a purchase.