Ariana Grande’s beauty line needed to feel ‘super authentic’ to her

Ariana Grande has insisted she wouldn’t have created a beauty line if it didn’t feel “super intentional”.

Ariana Grande only wanted to release a beauty line if it felt “super authentic” to her.

The 28-year-old Grammy-winner launches R.E.M. Beauty on Friday (12.11.21), and the ‘God is a Woman’ hitmaker has admitted she wouldn’t have invested herself in the venture if it didn’t feel “super intentional”.

In a Zoom call to promote the brand witnessed by People, she explained: “It has to feel super intentional, super fuelled by passion and feel super authentic to me.

“I’ve spent a lot of time in the make-up chair. Now to redefine my relationship and have my own version of it will hopefully inspire people to express themselves in a new way.”

The ‘7 rings’ hitmaker went on to share how cooking up the products was very similar to writing a pop song “in a weird way”.

Meanwhile Ariana Grande and Cynthia Erivo Cast in Wicked Film Adaptation

She said: “They’re totally different outlets of storytelling but they hold hands in a weird way. When you’re writing a song, [you’re] spending time with the pre-chorus to make sure that the notes set up the hook in the proper way. Or making sure that the harmonies aren’t fighting with the bells in the background. It’s the same thing as putting together these formulas and making sure everything is complementary.”

On why she named the brand after her song of the same name from 2018’s ‘Sweetener’ LP, she said: “I feel like that song really encompasses a lot of my favourite parts of my sound phonetically. Also, with rapid eye movement and focusing on dreams, eyes are our most effective communicators.

“You can say more with the way that you look at someone than you can with words sometimes.

“They’re what we use to dream and rest, and so much beauty happens there. We really wanted to focus on eyes for our main drop.”

Ariana previously dipped her toes into the beauty world with the launch of several fragrances, including Cloud, R.EM, and Ariana Grande Eau de Parfum, and has made millions from her side hustle.
The singer and actress will star in Wicked the musical and retuns to The Voice, she posted:

Ariana Grande celebrated the start of The Voice’s live episodes by channeling her inner Jenna Rink, aka Jennifer Garner’s character from 13 Going on 30.

The 28-year-old pop star, who is a first-time coach on season 21 of the NBC competition series, attended the Live Playoffs on Monday, Nov. 8 wearing the same look Jennifer Garner once rocked to portray her character Jenna Rink in the 2004 comedy 13 Going on 30.

Although she didn’t explain what inspired her to channel the popular film, Ariana took to her Instagram Story before the live episode to share footage of herself in the rainbow-hued Versace dress and offer her appreciation for Donatella Versace.

“Thank you so so so so much @donatella_versace @versace and happy first live show !!!!!” the singer wrote.

For her part, Donatella reposted Ariana’s video to her own Instagram Story and included the message, “You’re truly breathtaking!!! I hope you enjoyed your first live show. Love u.”

Additionally, the official Twitter account for The Voice tweeted a GIF of Ariana blowing a kiss in her outfit and added the message, “We like your dress, @ArianaGrande.”

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Paul McDonald
Paul McDonald
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Paul is a freelance photograher and graphic designer and has worked on our most recent media kit.


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