5 ways to promote your business online

Promote your business, company or brand online

Want to grow your social following and readership over time, then it’s crucial to post quality content consistently said publisist Mark Boardman.

From a sponsored guest post, to organising a online event covering a topic or using your knowledge to reach a new audience – it does not cost anything if you are on facebook live and it’s always a dead cert to reach many people.

Have you thought about to write for other sites, yes it can feel daunting but just do it, though there are always a range of low-cost ways from content writing to advertise online and off—with Google, social media, email, events to further improve your reach, drive traffic and sales to your business and better engage with your customers.

1. Guest post on blogs

Free traffic—as opposed to paid traffic that comes from things like purchased ads—is often hard to come by for new websites. You can start blogging to drive traffic, but it takes time before you start seeing results. While you grow your own audience, guest posting gives you a way to get in front of someone else’s. Not only does this drive traffic back to your website, but the links to your site will help with search engine optimization.

Find and connect with bloggers who have the type of audience you want to reach. Offer to write a guest post that their audience will love. Make sure the topic you write about is also related to your business or it won’t drive any traffic.

2. Get product reviews

Getting your product reviewed can be a great way to spread awareness and drive sales. Instead of waiting around for someone to review your product, use a blogger outreach campaign to get the ball rolling. You may end up landing a product review in outlets like Buzzfeed.

3. Write for other sites

Do an expert roundup

While blogging is a great way to drive traffic back to your store, it can be a lot of work. This is especially true if you don’t feel very knowledgeable on a topic you need to write about, or you’re not generally comfortable writing. One way around this is to solicit contributions from other bloggers or experts.

Seek out experts on a topic and ask them to contribute an idea, such as a tip, recipe, or story to your blog post. Then, publish a list of all the responses you got back. You’ll be providing your audience with great content from relevant experts, plus the contributors will want to share the article with their own readers, increasing your own reach.

4. Promote your business on social media

It’s no secret that social media is a smart way to market your business. But what are the best promotion tactics? Explore the below list:

If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason.

Use social media to market your business · Strengthen communication with existing customers. You can communicate with customers frequently for a minimal cost.

If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason

5. Get press coverage

Instead of hiring a PR company, take control of your own publicity. If you have a great story or an interesting product that people will want to write about, put it out there! Get in touch with bloggers and journalists who cover businesses like yours and tell them what you’re up to.