Elevating Your Brand on Instagram with Creative Video Marketing

Instagram video marketing is a form of digital marketing that involves creating and sharing videos on Instagram’s platform to promote a brand or product. 

Instagram is a highly visual social platform with over one billion active users, making it a popular venue for businesses to connect with their target audience and increase brand awareness.

The Instagram video service offering is extremely attractive to marketers, and we’ll be going over the benefits and features of Instagram videos and video marketing to find out more.

Instagram Video Marketing Types

Product videos

These are videos that showcase your product and highlight its features and benefits.

Brand videos

These videos showcase your brand’s personality and values and can help build a solid emotional connection with your audience.

Explainer videos

These videos explain how your product or service works and can help educate your audience.

Influencer videos

These videos feature influencers or brand ambassadors using or endorsing your product, which can help increase brand credibility and reach a wider audience.

Instagram Video Marketing Features

Instagram Stories

Stories are short-form videos that disappear after 24 hours, making them ideal for sharing behind-the-scenes content and promoting limited-time offers.

IGTV

IGTV was a long-form video feature that allowed users to create videos up to 60 minutes in length. This feature was ideal for creating longer, more in-depth videos that showcase your brand or product. But in March 2022, Instagram’s parent company Meta shutdown IGTV to focus more attention on Instagram Reels, the platform’s TikTok-style experience.

Instagram Reels

Reels are short-form, vertical videos up to 60 seconds long. Reels are ideal for creating fun, engaging content to help your brand stand out.

Tips for More Effective Instagram Videos

Create High-Quality Videos

The quality of your videos can significantly impact how your brand is perceived. Make sure your videos are high-quality, visually appealing, and have good sound quality. Consider hiring a professional videographer or investing in high-quality equipment to ensure your videos look and sound great.

Leverage Instagram’s Features: Instagram offers a range of features that can help you create engaging videos, such as Instagram Stories, and Reels. Consider using these features to create videos tailored to your target audience and the platform’s unique format.

Use Creative Visuals

Instagram is a highly visual platform, and using creative visuals can help your videos stand out. Consider using animated graphics, text overlays, and eye-catching visuals to make your videos more engaging and memorable.

Add Music or Sound Effects

Adding music or sound effects to your videos can help create an emotional connection with your audience and make your videos more memorable. Consider using royalty-free music or sound effects to add creativity to your videos.

Include a Call-to-Action (CTA)

Ensure your videos include a clear call to action, encouraging viewers to engage with your brand. This could be anything from asking viewers to follow your brand on Instagram to encouraging them to visit your website or purchase.

Tell a Story

Use your videos to tell a story that resonates with your target audience. Whether you’re highlighting a product, showcasing your brand’s personality, or sharing behind-the-scenes footage, ensure your video has a straightforward narrative that engages your audience.

Telling a compelling story is a powerful way to engage your audience with your brand and create an emotional connection. Here are some tips on how to tell a story with Instagram video marketing:

Identify your brand story.

The first step in telling a story is identifying your brand’s unique story. This could be your brand’s history, the values that drive your business, or the personal story of your founder. Once you have identified your brand story, you can use it as the foundation for your Instagram video marketing strategy.

Choose a narrative structure: 

Every story has a beginning, middle, and end. Choose a narrative structure that will help you compellingly tell your brand story. For example, you could start with a problem your target audience faces, show how your product or service solves that problem, and end with a call to action that encourages viewers to act.

Use visual storytelling: 

Instagram is a visual platform, so use visuals to help tell your brand story. This could include using images, video clips, animations, and text overlays to convey your message. Ensure your visuals are high-quality and appealing to capture your audience’s attention.

Use sound and music: 

Sound and music can be powerful tools for creating emotional connections with your audience. Consider using music that matches the mood of your video or adding sound effects to make your video more engaging.

Be authentic: 

Authenticity is critical to building trust with your audience. So be bold and show the human side of your brand by sharing behind-the-scenes footage, introducing your team members, or showing your brand’s personality.

Have a clear call to action: 

Every story should have a clear call to action that encourages your audience to take, well, action. This could be anything from asking them to follow your brand on Instagram to encouraging them to visit your website or make a purchase.

To succeed with Instagram video marketing, creating high-quality, engaging videos that resonate with your target audience is essential. 

Consider working with influencers or brand ambassadors, using humor and storytelling to make your videos more memorable, and leveraging Instagram’s features to create content tailored to the platform’s unique format.