TikTok User Statistics 2022 and social media usage

TikTok has an highly engaged audience with nearly half of users being between the ages of 10 and 29

Social media usage has seen unprecedented growth MarkMeets founder Mark Boardman said having requested the latest date from TikTok’s press team.

How to be an influencer means being on trend, delivering great fresh daily content and knowing the algorithm.

More than 160 million hours of video are watched on TikTok in any given minute of the day… but who is actually making and viewing this content?

Blogger, journalists, press, mum’s, dad’s, entrepreneurs and even the over 60’s the social media patform which is outpacing youtube, instragram and facebook in terms of growth.

TikTok users

TikTok has become exceptionally popular in recent years, particularly with the younger Millennials and Generation Z.

37% of TikTok users have a household income of $100k+ …

TikTok monthly users

TikTok has over 1.2 billion monthly active users. …though TikTok has been downloaded more than 3 billion times.

57% of all TikTok users are female, a dip of 4% on 2021, but women still spend longer on the site/app then men.

Today’s social member users are seeking instant gratification and 47% of TikTok users are between ages 10-29. …

32% of TikTok users are aged between 25 and 34.

Only 3.4% of TikTok audience is older than 55.

TikTok testing a ‘Watch History’ feature | Social Media News

How much time people spend on TikTok

TikTok users spend an average of 52 minutes per day on the app.

These figures place the popular app as the 5th largest platform, well ahead of others that have been there for a lot longer such as Twitter, Snapchat, and Pinterest.

So why is TikTok so popular among the younger generation? Simply put, it is by design. In a way, TikTok creators understood the younger generation in a much better way, and this could be evidenced by the fact that their initial target audience was users aged 18 and below.

Only Snapchat remains to be the social media platform with more popularity among US teens.

TikTok offers the young ones a platform to express themselves creatively while sharing videos of themselves dancing, singing, or lip-synching to their favourite or trendy tunes.

TikTok downloads by country

TikTok is available in 154 countries and the number-one download in the United States, with 94 million downloads in 2021— a 6% increase over 2020. Nearly 80 million monthly active users are located in the US. …

TikTok is currently banned in 5 countries including Russia, China, India, Pakistan, Indonesia, and Bangladesh.

75 languages are now available.

Top Earning TikTok stars: Charli And Dixie D’Amelio And Addison Rae

TikTok Facts

TikTok was the most downloaded app of 2021, with 656 million downloads. ’s over 100 million downloads more than the runner-up, Instagram, which was downloaded 545 million times on the previous year.

TikTok is the 6th most-used social platform in the world and people on average spend per day on the app.

It’s called TikTok because the videos are short.

The most followed individual on TikTok is Charli d’Amelio with over 139 million followers.

90% of TikTok users visit the app more than once per day.

It’s currently the most downloaded non-gaming app of the year.

There were about 200 million users of TikTok in India before it got banned.

68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos.

TikTok’s average engagement rate is 17.99%. Micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. (Influencemarketinghub, 2021.)

How does TikTok work?

TikTok serves up a medley of personalized videos to each user via their For You Page: a mix of videos from accounts you follow and other content they think will appeal to you.

It’s a grab bag — one that’s usually full of Doja Cat. Here’s how to get involved.

What can you do on TikTok?

Watch and create videos: Videos are central to the TikTok experience. They can be uploaded or created in-app with stop and start recording, timers, and other tools.

Live streaming is also an option. Users can add visual filters, time effects, split screens, green screens, transitions, stickers, GIFs, emoji, and much more.

Add Music: TikTok’s extensive music library and integration with Apple Music is where the app edges out all other social platforms. Creators can add, remix, save, and discover songs and sounds via playlists, videos, and more.

Interact: TikTok users can follow accounts they like, and give hearts, gifts, comments or shares on videos they enjoy. Videos, hashtags, sounds, and effects can be added to a user’s Favorites section.

Discover: The Discover feed is all about trending hashtags, but users can also search for keywords, users, videos, and sound effects. People can add friends by searching their username, or scanning their unique TikCode.

Explore profiles: TikTok profiles show a tally of follows and followers, as well as an overall total of the number of hearts a user has received. As on Twitter and Instagram, official accounts are given blue checkmarks.

Spend virtual coins: Coins can be used to give Virtual Gifts on TikTok. When a user buys them, they can convert them into diamonds or emoji. Diamonds can be exchanged for cash.

How do people typically use TikTok?

Dancing and lip-synching: Since TikTok was born from the DNA of Musical.ly (you did just read the history of TikTok above, right?) it’s no surprise that musical activities like lip-synching and dancing are huge on the platform.

iTikTok Trends: Also known as TikTok Challenges, these memes typically involve a popular song or hashtag. Trending songs and tags like #ButHaveYouSeen and #HowToAdult act as prompts for users to attempt dance moves or create their own variation on a theme.

TikTok Duets: Duets are a popular collaborative feature on TikTok that allows users to sample another person’s video and add themselves to it. Duets can range from genuine collabs, remixes, spoofs, and more. Artists like Lizzo, Camila Cabello, and Tove Lo have used the format to promo singles and connect with fans.

Green Screen effects: Though TikTok features a huge selection of filters and effects, one of the most-used tool is the green screen. This effect makes it easy to place yourself in an exotic setting or share your hot take in front of a relevant image.

TikTok Stitching: TikTok’s Stitch tool allows you to copy and add on to other users’ videos (if they have Stitching enabled, of course). This function lends itself to reaction videos or responses — just another way TikTok fosters conversation via content creation.

Tips for building a following on Tiktok / Simple strategies to increase tiktok following for influencers

53% of TikTok creators are aged 18-24, so if you are in this age-group you probably know what you are doing. Many older creators talk business, hacks etc.

While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of content and community.

Creators have access to an assortment of filters and effects, as well as a massive music library.

Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker.

Lil Nas X’s jam “Old Town Road” is the best example of this. While lassoing some near 67 million plays on TikTok, the single trotted to #1 on the Billboard Hot 100, where it stayed for a record-setting 17 weeks.

Critically, TikTok makes content discovery central to its experience. The For You Page delivers a bottomless stream of videos curated by the TikTok algorithm. The video feed plays the minute the app opens, instantly sucking viewers in.

The easiest way to earn money on TikTok is through ‘gifting’ via the app’s virtual currency.  

On average, a TikToker with approximately 500k followers with good engagement levels can expect up to $450 in gifts, which they can redeem as cash.  

Other ways standard influencer monetization methods on TikTok include:  

  • Brand partnerships  
  • Cross promotions 
  • Selling merchandise  
  • Getting paid to attend brand events, etc.  

As of 2022, it was estimated that TikTok video creator Charli D’Amelio earned $17.5 million. Earnings include advertising revenues as well as sponsored content and event appearances.  

Author Profile

Dan Dunn
Dan Dunn
Executive Managing editor

Editor and Admin at MarkMeets since Nov 2012. Columnist, reviewer and entertainment writer and oversees all of the section's news, features and interviews. During his career, he has written for numerous magazines.

Follow on Twitter https://twitter.com/ExclusiveGoss/
Email Dan@MarkMeets.com

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