Essential Tools For Your E-Commerce Website

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One of the big steps you can take in your fledgling business towards success is to break into the online scene. Being online in this day and age is a given, and most businesses are starting to see the value and opportunity of online shopping for the masses.

Today we want to run through some of these tools and see what different tools you can use for your e-commerce website.

Opening your own merchant account on Little Red Book this year is a great chance for you to grow your brand and your business, and this can be a wonderful way to widen your reach to the world.

. When opening an online store there are several things you will need to do, such as creating SEO friendly landing pages, installing a trusted online identity verification service, and making sure that your prices are the best they can be. There are a lot of steps involved, and it can become a little overwhelming, but this is why there are tools out there to make this easier to manage.

  1. Unbxd

Unbxd is a tool which is used for marketing, and it allows you to create some context aware marketing material which will allow you to reach your audience specifically and target them with the most relevant ads. When a customer searches your site, this will be monitored and it will allow you to share with them relevant similar products and use this later on when marketing via email with promotions specific to a person.

  1. Google AdWords

Google is the biggest company in the world and it provides some of the most useful tools for a range of different purposes. For an online store, one of the best things you can use for your business is Google AdWords. This handy tool is a wonderful way to target a specific audience which suits you, allowing you to share your brand with people who will appreciate it. You can also share specific promotions with your audience.

  1. Optimizely

If you are looking for a great tool to help you with your A/B Testing, you can choose Optimizely which will allow you to measure the impact of changes in two variants. It is a common marketing process to use for your e-commerce site and you will be able to ensure that your website is the best it can be for your business.

  1. SearchSpring

When shopping online it is always a good idea for customers to be able to get personalised advertisements and offers. This is a great way for you to boost your sales by showing relevant products to customers and it will make a huge difference to your success as a brand. Take the time to use SearchSpring to provide these for customers and they will make an impact on your overall sales and reach.

  1. Zendesk

Zendesk is a helpful tool to use if you want to improve your customer service without having a dedicated customer service team. It is something which can streamline your customer service and make sure that everyone is getting the best possible service without spending all of the extra time and effort to do it. Want to enhance your customer service without spending a fortune?

  1. Crazy Egg

When you have an e-commerce site, one of the best tools you can use to make life easier for you is Crazy Egg. This is a tool which allows you to track which pages of a website your customers click on the most, and this will allow you to market for these pages and bring them to the forefront of your marketing. When checking the site for popular pages and products, it is important for you to find these things because they can even help you choose better products to sell in the future.

  1. Bounce Exchange

Bounce Exchange is a handy tool which aims to catch users before they leave your website. As a customer is browsing and about to click away from your landing page, you will be able to add offers and promotions which keep them excited. As you browse a website, you will be able to track the cursor movements of your customers and as a result you will be able to see when they look as if they are about to click off your site. This is a tool which has proved to make a massive difference to the sales rate of your products. It is a helpful way to up your sales and can make a huge difference to your business.

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Mark Meets
Mark Meets
MarkMeets Media is British-based online news magazine covering showbiz, music, tv and movies

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