Ant & Dec’s Limitless Win to return for a second TV series


Primetime entertainment show, Ant & Dec’s Limitless Win will return for a second series.

Fronted by Britain’s favourite double act Ant & Dec, the entertainment quiz show was a hit with viewers when it launched on ITV and ITV Hub earlier this year, drawing in 6.1 million viewers for its launch episode (28 day consolidated), and becoming ITV’s biggest brand-new entertainment series launch since The Masked Singer.

What’s more, the Geordie duo proved to be a hit for all ages – an average share of 48% of 16-34s have tuned into the show, with the show winning its slot each week in this coveted demographic.

The format with a never-ending money ladder allowed contestants to win the world’s first unlimited jackpot. The first two episodes alone saw big wins with NHS workers Will and Kathryn taking away £500,000 and father and son Tony and Zee closely following with £250,000.

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The series culminates this Saturday night, as one pair of contestants reach dramatic new heights – playing for over one million pounds and climbing farther up the limitless money ladder than anyone has ever been before… But will they manage to bank the cash? Or will they crash out and lose it all?

Ant & Dec’s Limitless Win has been recommissioned by ITV Head of Entertainment commissioning Katie Rawcliffe and Commissioning Editor Kevin O’Brien. The international format rights will again be distributed by Banijay.

New hopefuls can apply for the next series of Ant & Dec’s Limitless Win now on ITV’s Be On TV page.

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Ant McPartlin said; “We are thrilled that Limitless Win has been a hit with the viewers and is coming back for more. We’re beyond excited to be able do it all over again and we can’t wait to find new contestants to play the first TV show with a limitless jackpot!”

Declan Donnelly said; “We’re already preparing ourselves for another series of nail-biting drama, jeopardy and tension as we present more questions you can’t help but Google! We’re expecting more, and higher, dizzying climbs up the Limitless money ladder. We can’t wait.”

“Ant & Dec’s Limitless Win has quickly become an audience favourite, with families up and down the country playing along from home- from searching their kitchen cupboards to identify the length of a Pringles tube to Googling the width of Michael Jordan’s handspan. It was a no-brainer to have the high stakes game show return”

“We are thrilled ITV has commissioned a series two so quickly and that the show has had such a great response from viewers and critics alike. We can’t wait to crack on with the next series and get viewers hooked on even more of those brilliant play-a-long questions.”


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Mark Boardman
Mark Boardman
Mark Boardman is an established showbiz journalist and freelance copywriter whose work has been published in Business Insider, Daily Mail, Bloomberg, MTV, Buzzfeed and The New York Post amongst other press. Often spotted on the red carpet at celebrity events and film screenings, Mark is a regular guest on BBC Radio London and in-demand for his opinions for media outlets including Newsweek. His TV credits include This Morning, The One Show and T4. Email

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