ITVX: How to watch free, subscribe for no ads

ITV’s new streaming platform ITVX is already available on web browsers, and launched in full December 2022.

The service will replace ITV Hub and will stream exclusive shows, including David Tennant’s brand-new series Litvinenko and Nolly, a new drama from Russell T Davies starring Helena Bonham Carter, six months before they air on ITV channels.

Ahead of ITVX’s launch, ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and updated idents.

As part of the refresh, ITV has been changed back to ITV1 to “give more equal footing to broadcast and streaming, with ITV1 and ITVX as ITV’s key viewer destinations.”

ITV’s Chief Marketing Officer Jane Stiller said: “We are using the launch of ITVX this Autumn as a moment to give ITV’s broadcast channels a modern and fresh update too. This is all driven by a future where both broadcast and streaming will be equally crucial parts of how viewers engage with us.”

She added: “Viewers will see what we do in broadcast and streaming as much more joined up and we will be able to seamlessly cross promote across the platforms enabling greater content discovery. Everything will look and feel modern and relevant, with each platform or channel having a simple twist. This approach will flow into our new idents too, which are created to reflect and connect with modern Britain.”

But when will ITVX drop, how much will it cost and which shows will be available to stream? Here’s everything you need to know about the new service.

When will ITVX launch?

You won’t be left behind for long, though, as ITVX will have launched on all platforms by 8th December 2022.

On this day, the broadcaster will also unveil some of its brand new commissions, including A Spy Among Friends, a six-part cold war drama starring Damien Lewis and Guy Pearce and based on the book by Ben Macintyre, and The Confessions of Frannie Langton, a period drama starring Karla-Simone Spence and Sophie Cookson.

New teen drama Tell Me Everything will also debut, alongside Plebs: Soldiers of Rome, a feature-length finale for the historical comedy series.

From then on, at least one major show will launch on ITVX each week. Litvinenko, starring David Tennant and Mark Bonnar, is set to launch on 15th December, followed by family drama Riches on 22nd December.

The next week, Without Sin and new game show Loaded in Paradise will arrive on 28th December, with Nolly following in the new year.

ITVX will also launch full series of ITV shows on their first day of broadcast, including upcoming political drama Stonehouse starring Matthew Macfadyen and Keeley Hawes and the latest season of Unforgotten, allowing you to binge-watch at your leisure.

How to watch ITVX

You can already explore what ITVX has to offer by heading to to check out the web browser version. If you have a Samsung Smart TV (dating from 2016 onwards), an Xbox One/S/X or Xbox Series X/S, a Huawei device, a Chromecast, a Roku streaming player or a NOW smart stick or box, then your app should have updated too.

Otherwise, you’ll have to wait for the ITVX app to replace the old ITV Hub app on your device.

How much does ITVX cost?

The ad-supported tier of ITVX is available for free, and allows you to watch thousands of hours of shows. If you want to ditch the adverts however, and gain access to additional shows and boxsets from BritBox, you can choose to subscribe to a premium version for £5.99 a month or £59.99 a year

If you decide to sign up to ITVX Premium, you’ll also be able to download shows to your smartphone or tablet. You can test out the service with a free seven day trial by heading over to (just be sure to remember that you’ll be charged once those seven days are up).

How do I watch live TV on ITVX?

It’s pretty simple. When you open up ITVX on your browser on the app, you will see that the service is divided into several sections, including Live, Films and Categories (where you’ll find box sets, divided up by genre).

If you select the Live section, you’ll be able to watch live shows on channels including ITV1, ITV2 and ITVBe.

Can I get ITVX on my Smart TV?

According to ITV, you can currently use ITVX on Samsung Smart TVs (from 2016 onwards) and Roku TVs, and you can also access the app using an Amazon Fire TV stick, FreeView Play, NOW TV, on iOS devices, iOS phones and tablets, Android phones and tablets and Sky Glass. Phew.

If you have an older Samsung Smart TV which has recently lost access to the ITV Hub, though, ITVX won’t be compatible with your device either, due to the upgraded content protection technology used on the new platform. You could get around this by using a device like a Fire stick or Chromecast to stream from the app to the TV.

Is ITVX available on Sky?

You’ll be able to use ITVX on a Sky Glass TV, with further details about accessing the service from a Sky Q box yet to be confirmed.

You can sign up for a 7-day free BritBox online and use MarkMeets as a code. 

Author Profile

Simon Costanza
Features Editor


Leave a Reply