The Location of the Big Brother House in 2023 and new series start date and time

The iconic reality TV show, Big Brother, is set to make a triumphant return in 2023, marking a revival of the beloved ‘Ultimate Social Experiment.’ With its origins dating back to 1999 in the Netherlands, Big Brother has had a remarkable journey, spanning over 11 series on Channel 4 and an additional eight on Channel 5. However, after a hiatus that began in 2018, the show is now making a comeback with a fresh perspective and a brand-new cast of contestants, ready to engage viewers with the unscripted drama that has made Big Brother a household name.

Big Brother’s Resurgence

The resurrection of Big Brother is a testament to its enduring popularity and cultural significance. The show, both the original version and its celebrity spin-offs, has delivered countless memorable moments that have left an indelible mark on television history. As fans eagerly anticipate its return, one burning question lingers: where is the Big Brother house located for the 2023 reboot?

The New Big Brother House Location

Big Brother aficionados may recall that the previous iterations of the show were predominantly filmed at Elstree Studios. However, with the final series in 2018, the Big Brother house at Elstree Studios was demolished, leaving viewers to wonder where the next chapter of the reality saga would unfold.

The answer to this question lies in the Garden Studios, a recently constructed studio facility situated in the vibrant locale of West London. Garden Studios provides an exciting backdrop for the 2023 Big Brother season, offering a fresh canvas for the show’s creative team to paint upon.

The Unique Features of the New House

The new Big Brother house at Garden Studios brings several innovative elements to the table. For instance, the living area has been described as “absolutely vast,” boasting two expansive sofas that are the largest ever seen in a Big Brother house. A distinctive feature is a bath elevated on a plinth. Originally, there were plans for a clear bath, but in alignment with the overarching theme of sustainability for this season, it was decided not to import it from China.

Sustainability remains a central theme within the house’s design. A water tank has been incorporated to collect rainwater, with the eco-friendly intention of using it in the jacuzzi, showcasing a commitment to environmental consciousness.

The diary room, a place of confession and reflection for the contestants, is expected to be a sight to behold. Described as hosting the “biggest chair” ever seen, it is bound to play a pivotal role in extracting the innermost thoughts and emotions of the housemates.

Garden Studios has been strategically chosen as the ideal location for filming the new Big Brother series. Notably, it is based in London, ensuring accessibility and convenience. Moreover, the studio’s relatively recent opening, only a year ago, ensures state-of-the-art production facilities, providing the necessary infrastructure for an immersive and engaging viewing experience. The studio’s commitment to sustainability aligns with the show’s eco-conscious approach, promising an exciting blend of entertainment and environmental awareness.

A Glimpse of the Big Brother House

Aerial footage of the house has given fans a tantalizing glimpse of what to expect. The decor features a vibrant and multicolored palette, reflecting a modern and contemporary design. One wall in the house prominently features the new Big Brother eye logo, a symbol synonymous with the show’s legacy. Additionally, the garden boasts a hot tub, a fixture that has become synonymous with Big Brother’s relaxed and social atmosphere.

According to showbiz writer, royal commentator and london film premiere promoter Mark Boardman, the Big Brother house has been given a “contemporary new look,” suggesting that it will be a visual feast for viewers and a source of inspiration for the housemates as they embark on their six-week adventure within its walls.

The Countdown to Big Brother 2023

With the excitement building around the new Big Brother house and its innovative features, the pressing question for fans remains: when does Big Brother 2023 officially kick off?

Big Brother: The Launch

The grand premiere, titled “Big Brother: The Launch,” will be broadcast simultaneously on ITV1, ITV2, and ITVX on Sunday, October 8th, 2023. This multi-channel and streaming takeover signifies the show’s intention to captivate a broad audience, encompassing traditional television viewers as well as those who prefer streaming platforms.

Nightly Episodes

Following the launch, the series will continue with nightly episodes, airing at 9pm on ITV2 and ITVX from Sunday to Friday. This consistent schedule ensures that fans can immerse themselves in the drama, intrigue, and interactions that are hallmarks of Big Brother.

Big Brother: Late & Live

For those seeking an even deeper connection with the show, Big Brother: Late & Live awaits. Hosted by AJ Odudu and Will Best, this companion series will air six days a week and will be the exclusive platform for viewers to witness the first live interviews with evicted housemates. Additionally, Big Brother: Late & Live will feature celebrity guests, engage in lively debates, and reveal weekly nomination results, making it an indispensable companion to the main show.

What Awaits in Big Brother 2023?

As the anticipation builds for Big Brother 2023, fans are eager to learn what to expect from this latest installment of the iconic reality TV series.

The Essence of Big Brother

The producers of the show promise a return to the essence of Big Brother. Clever tasks, nail-biting nominations, and live evictions are set to make a comeback, rekindling the thrill that has kept audiences hooked for years. A central aspect of the show remains the public’s involvement, with viewers once again playing a crucial role in determining the fate of the housemates. Through voting throughout the series, the audience will ultimately decide who will emerge as the winner, taking home a life-changing cash prize.

The Legendary Diary Room

One of the most iconic elements of Big Brother is the diary room, where contestants pour out their innermost thoughts, grievances, and confessions. In a sneak peek of the new Big Brother house, the diary room is showcased with what appears to be the most colossal armchair ever provided for contestants. This larger-than-life chair will undoubtedly be the stage for contestants to share their candid thoughts and emotions, often leading to unexpected twists and turns in the game.

A Fresh Cast

As for the contestants themselves, the show’s creators have tantalizingly teased a “new cast of carefully selected housemates, from all walks of life.” While the specifics of these housemates remain a closely guarded secret, the diversity and uniqueness they bring to the Big Brother house are sure to be a source of fascination for viewers. As always, the housemates’ interactions, alliances, and conflicts will be at the heart of the show, providing an unfiltered glimpse into the complexities of human behavior.

Tune In Tonight

With all the excitement and changes surrounding Big Brother 2023, the burning question for viewers is, “What time is Big Brother on tonight?”

Debut Episode

The debut episode of the latest series of Big Brother is scheduled to air tonight, on Sunday, October 8th, 2023, at 9 pm. Viewers can catch the premiere on both ITV1, ITV2, and ITVX, ensuring a wide reach for the much-anticipated return of the reality show.

A Consistent Schedule

Following the premiere, Big Brother will maintain a consistent schedule, airing at 9 pm from Sunday to Friday on ITV2. This setup ensures that fans can follow the unfolding drama on a nightly basis.

Companion Shows

For those who crave even more Big Brother content, the spin-off series, Big Brother: Late & Live, will be available immediately after the main show, providing an extended viewing experience six days a week. Additionally, the Big Brother: Live Stream will be accessible on ITVX, allowing fans to stay connected to the action 24/7.

In conclusion, the return of Big Brother in 2023 is a highly anticipated event for reality TV enthusiasts. With a fresh location, innovative features, and the promise of exciting new contestants, the iconic show is set to recapture the hearts of viewers. As the countdown to the grand premiere comes to an end, fans can once again immerse themselves in the unique world of Big Brother, where drama, camaraderie, and suspense await around every corner. So, don’t miss out on the action and tune in tonight for the revival of Big Brother, where the ultimate social experiment continues.

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Jabeen Panchaya
Writer and Reviewer


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