Cher surprises announces new business venture with the launch of her gelato brand: ‘This is real’

Cher is launching a gelato brand

Singer Cher is a well-know icon in the music world and now she is channeling her star power into a new business brand: a Gelato one.

Cher, the multi-talented performer, has been in the spotlight since 1965, when she rose to fame as one half of the folk rock husband-wife duo Sonny & Cher. Known for her award-winning singing and acting career, Cher has also ventured into numerous business endeavors, including beauty brands, fashion lines, and perfumes. However, her latest surprise venture takes a sweet turn, as the 77-year-old icon announces the launch of her very own gelato brand.

Introducing Cher’s Gelato Brand

In an Instagram post on July 22, Cher shared a video featuring an ice cream truck adorned with her name and various portraits in the shape of ice cream cones. The truck, decked out in vibrant colors like yellow, pink, orange, and peach, proudly displayed the name “Cher-lato” along its sides. The surprise announcement left fans excited and supportive of her new venture.

Cher revealed that the idea for her gelato business had been in the works since 2018, and now it’s finally becoming a reality. While she did not disclose the official launch date, she promised, “More to come” in the caption of the Instagram post, leaving fans eager for further updates.

Cher’s Influence in Entertainment and Beyond

Cher’s contributions to the entertainment industry are immense. She gained critical acclaim as a solo artist, selling 100 million records worldwide, and achieved massive success alongside Sonny & Cher, with an additional 40 million records sold. Her achievements include a Best Actress Academy Award for “Moonstruck” (1988), a Grammy Award for Best Dance Recording for her song “Believe” (2000), and an Emmy Award for Outstanding Variety, Music, or Comedy Special for “Cher: The Farewell Tour” (2003). She has also received three Golden Globe Awards and a Best Actress Award at the Cannes Film Festival.

Apart from her entertainment endeavors, Cher has explored various business ventures throughout her career. From promoting perfumes to launching her own gelato brand, she continues to showcase her versatility and entrepreneurial spirit.

Fans’ Reactions to Cher’s Gelato Venture

Cher’s fans wasted no time in expressing their enthusiasm and support for her new gelato business. They flooded her social media with positive comments, praising the colorful and creative design of the ice cream truck. Some fans even made witty references to Cher’s iconic songs, demonstrating their love and admiration for the legendary singer and actress.

A few lucky fans had already tasted the new Cher gelato and shared their delight on social media. One fan described the experience as a “decadent delight,” expressing excitement for the official launch. Others offered flavor suggestions, highlighting the demand for vegan options and unique flavors like melon gelato.

Cher: A Multitasker in the Music Industry

Even amidst her new business venture, Cher managed to promote one of her new songs, “Paradise Is Here (Sunrise Mix),” on Instagram. The song will be featured on the deluxe edition of her album “It’s a Man’s World.” Cher’s dedication to her music and her fans remains evident, as she continues to connect with her audience through her art.


Cher’s journey in the entertainment industry has been nothing short of remarkable. From her early days as part of Sonny & Cher to becoming a global music sensation and a celebrated actress, she has left an indelible mark on the world of entertainment. Now, with the launch of her gelato brand, Cher demonstrates her ability to excel in diverse fields and surprise her fans with delightful ventures outside the entertainment industry.

Cher’s entrepreneurial spirit and dedication to her craft serve as an inspiration to many, encouraging them to explore new opportunities and pursue their passions. As the world eagerly awaits the official launch of Cher’s gelato brand, it’s clear that the iconic performer continues to captivate audiences and leave a lasting legacy in every endeavor she undertakes.

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Stevie Flavio
Film Writer


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